Easy audience management for advertising platforms
November 29, 2021
Easy audience management for advertising platforms
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Cloud Advertising
Overall Satisfaction with Salesforce Marketing Cloud
We use Salesforce Advertising Studio to create audiences for Facebook targeting. The audiences cannot be created due to the Facebook pixel 180 days limitation or due to missing events in Facebook. The tool allows you to create multiple audiences and share them with external platforms like Facebook, Google, Instagram, Twitter & YouTube.
- Audience creation.
- Targeting users on multiple platforms.
- Reach more users that cannot be targeted with a pixel tracking.
- Easy connection with the advertising platforms, so that multiple data points can be shared in a hashed format.
- Improvement in audience targeting.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Not sure
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
No
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
Yes