Overall Satisfaction with Salesforce Marketing Cloud
Salesforce Audience Studio was being used specifically by our Marketing department to automate + track posting and connections to our Company's social media accounts.
- Simple and efficient UI
- Increased efficiency through connections to Salesforce ecosystem
- Configurability to ability to host multiple team workspaces within same platform
- Integration with non-Marketing Cloud MAPs could be more seamless
- Actionable customer insight could be difficult to gather with faulty/incomplete datasets
- Required Einstein in order to access full potential of data science insights
- Improved our ability to monitor sources for web traffic and customer path to specific forms / contact pages
- Improved our ability to monitor and curate social media presence based on top performing posts
- Integrations allowed us to track certain customer's footprints across all key marketing touchpoints
- Salesforce Audience Studio (formerly salesforce dmp), ZoomInfo, Oracle CX Content (formerly oracle content and experience cloud), Marketo and Outreach
Salesforce Audience Studio integrated seamlessly with our Salesforce instance and allowed us to maximize the wealth of data available to our Sales team when conducting outreach or audience segmentation. One of the biggest benefits to using this platform is that, to an extent, it can compete with many of the key functionalities of its competitors without the need to purchase multiple tools, form countless system connections and integrations, API calls, etc.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Not sure
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
Yes
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
Yes