Robust features if you have the time to learn them all...
February 29, 2024
Robust features if you have the time to learn them all...
Score 5 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Cloud Personalization
- Marketing Cloud Account Engagement
Overall Satisfaction with Salesforce Marketing Cloud
Email and marketing, drip campaigns, engagement with prospects and leads, sales can see how prospects interact with us, etc. Salesforce is invaluable to our organization for opportunity and pipeline management.
- Email Campaigns.
- Scoring Leads.
- Prospect Engagement.
- Flexibility in system.
- Reports
- Customization
- Sales intel.
- Account Engagement.
- Lead management.
We haven't fully utilized all facets of the software yet, but it does seem to improve campaign performance, lead management, segmentation, and more.
- Pardot LeadDeck (discontinued)
It has more features and a fuller capacity for all things marketing. Pardot was clunky and lacked a good email builder. It wasn't my choice to select this software, but I see its value, and the team has benefitted from it. We hope they continue to improve functionality and customization in the future.
Do you think Salesforce Marketing Cloud delivers good value for the price?
No
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
No
Would you buy Salesforce Marketing Cloud again?
No