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Salesforce Marketing - a cutting edge technology for business analysis and Growth
May 21, 2024

Salesforce Marketing - a cutting edge technology for business analysis and Growth

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Personalization
  • Marketing Cloud Account Engagement
  • Data Cloud for Marketing
  • Marketing Cloud Advertising
  • Customer Data Platform

Overall Satisfaction with Salesforce Marketing Cloud

This tool is a godsend for the marketers. Easy to use and allows to expand the reach of target client and people. It helps in growing business with bringing in potential clients and maintain the database for their requirements. This Product is amazing in every aspect as it gives an edge to build more business and helps in marketing through various mediums like emails, apps, webs etc.
  • Digital Advertising across all medias
  • Account engagement with help of email campaigns, Messages etc.
  • Collects data from different sources helping in visualization and analysis as required
  • Data Management with personalization or segmentation as required
  • First thing come to mind is cost as it is not affordable for everyone
  • Not everyone can use it easily so I would say it can be created with little less complexity. Creating customization is a little difficult.
  • Not mobile friendly which is a must need in today's world
  • Sometimes integration with other platforms can be challenging depends on the complexity in nature.
  • Helped in making informed decision
  • Resulting in reaching out to generated leads and converting them
  • tracking business performance in terms of additions of client and potentials one that can be converted
Customer journey Management, Social Media advertising, email marketing and analytics are few of the marketing related task that Salesforce Marketing Cloud (SMC) is made to make easier and more efficient for its user.
I could easily build and measure the effectiveness of marketing initiative with this platform. Apart from this, Another key benefit of the platform that I used is ability to optimise the platform for data management and analysis.
We are now more aware of how to use Salesforce rather than SAP. So ease of working is one of the reason.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

Salesforce Marketing Cloud is well suited for integrating multiple set of data bringing in all the information together to make a well informed decision on the other hand the cost implication puts it out of the coverage from lower medium to small companies which can be a potential target customers. Although the platform is little complex but it certainly solves the problem of integrating information about client data, revenue, etc at one place.

Salesforce Marketing Cloud Feature Ratings

7.6
WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
8.0
Calendaring
8
Event/webinar marketing
8
9.0
Social sharing and campaigns
9
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
7.3
API
8
Role-based workflow & approvals
8
Customizability
5
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Third-party software integrations
7

Using Salesforce Marketing Cloud

Data Analysis and Management
Speciality in Salesforce Marketing and Data Analytics, Software Engineer.
  • Data Analysis
  • Customer management
  • Reviewing Business progress
  • NA
  • NA
  • NA
  • Enable the way data can be read
This is our go to product for Data management, Customer management and marketing giving us the analysis to perform well and compete with other suppliers.

Evaluating Salesforce Marketing Cloud and Competitors

  • Scalability
  • Integration with Other Systems
  • Ease of Use
Scalability was top priority for our business
I am not sure as LT decides on that

Salesforce Marketing Cloud Support

they have good support team.
ProsCons
Quick Resolution
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Need to explain problems multiple times
Slow Initial Response
No we do not have Premium support.
Not as such but they have a good support team