Overall Satisfaction with SAS Analytics
My team used SAS to integrate data from across our organization into an End Customer marketing and sales database for use in reporting and analysis.
- Data transformations
- Processing large datasets
- No big complaints, pretty robust functionality
- Increased understanding of how customers purchase
- Ability to understand new product adoption
- Ability to look at partner performance by factors other than top line revenue
SAS was the incumbent tool, and what the team knew. We did look into using Revolution Analytics enterprise version of R, but the learning curve on that caused us to stick with SAS. In my current position, I've opted for WPS over SAS. I can still leverage my SAS experience, but the price is about 15% of what SAS charges, with extra functionality, such as direct database access. I can supplement WPS with free software, such R for anything that it might be missing.