Item: Semrush
Rating: 9
Author: Stuart Brown

Use Cases and Deployment Scope

SEMRush is being used by our SEO for: organic research, backlink auditing, keyword research, measuring domain authority, position tracking, brand monitoring and site content auditing - such as checking on page SEO. It's being used side-by-side with Moz, so that we can compare the output of the two platforms. The information gathered from SEMRush is then analyzed and fed back to merchandisers and copy writers to aid them in their roles from an SEO perspective.

Pros and Cons

It's very visual, with informative tool-tips, graphs and charts all colour-coded to make analysis easy.
It works remarkably quick considering how much data it has to crunch through.
The ability to create, manage and customize a number of projects has been very handy.

I think it's quite pricey, and may soon be priced out of the market by competitors.
If you require help from their support team, you can wait several days when they're busy.

Return on Investment

I haven't been able to ascertain whether or not SEMRush has provided an ROI on it's spend.

Alternatives Considered

We use both Moz and SEMRush, they both display different statistics for the same thing, and different recommendations for the same pages.... so....

Likelihood to Recommend

SEMrush and its competitors all suffer from the same problem - which is reporting on longer-term trends and showing the growth or decline of statistics over a long period of time. Which means someone is still required to export or copy out huge amounts of data into spreadsheets to give a long-term view on SEO performance.

If you're ever asked the question "What's the ROI we're getting from using SEMRush?" - It's practically impossible to tell without using a whole host of other tools.

SEMRush - a review

Overall Satisfaction with SEMRush

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Semrush Feature Ratings