An overview of Sprinklr Modern Engagement
September 24, 2019
An overview of Sprinklr Modern Engagement
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Social Publishing & Engagement
- Social Listening
Overall Satisfaction with Sprinklr Modern Engagement (formerly Social + Messaging Suite)
It is being used for publishing social content across the active platforms. Primarily used by the corporate marketing team who serves various purposes of product-specific departments.
It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.
It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.
- I think the flexibility and scale you get with Sprinklr Modern Engagement is unmatched. Each inbound section monitoring in column view is quite easy to scroll through.
- Assets management helps us a lot to share or re-use creative content created across the continents. It gives performance insight as well to select most interactive content for your own usage.
- Reporting is another area where we see immense possibilities. Post engagement breakdown is quite useful.
- We face issues in reporting module particularly that publishing tagged content should be synced with reporting tags which would help analyse content more deeply.
- Unavailability of paid and organic posts segregation is another issue in reporting.
- On Twitter, reporting dashboard shows RT and tweets as outbound brand posts which creates confusion at a summary level. If you download report it gets segregated.
- Facebook or Insta stories are not covered in reporting.
- Instagram video views not captured in reports.
- Live video cannot be moderated in the engagement module.
4 -
- Content publishing & management
- Comment moderation
- Reporting and analytics
- Supervision and monitoring across the platform content
- Influencer and PR activity tracking
- Very helpful for customer voice management. Best utilized for customer service purposes.
- Helpful in planning and managing content among all global business units.
- More mature metrics of engagement need to be established.