Overall Satisfaction with Terminus
We used Terminus to build out our multi-touch attribution model as it related to the customer journey. It was used primarily by the Marketing organization. The problems we had that this addresses were being able to tie multiple touchpoints to company revenue to see what was most and least impactful in driving company success.
- Offline campaign tracking
- Ease of setup
- Reporting
- Online tracking
- Customizations
- Building out an ideal total customer journey
- Increased visibility
- Better understanding of the customer journey
- Less silos
When we first went with Terminus, they had better functionality at the time and offered us a better deal.