Overall Satisfaction with Cision Communications Cloud
My department is using Cision Communications Cloud (TrendKite)* to measure our media mentions and the success of our PR campaigns. We had previously used Google Alerts and manual metrics to quantify how many articles our brand and faculty members were mentioned in on an annual basis. It also replaces a media contacts database we used previously.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Captures all media coverage across online outlets
- Boolean searches are fully customizable
- Attentive account supervisors and support team
- The "reports" feature could be more user-friendly and easier to customize
- Dashboard widgets could offer more options for measurement
- I'd like to navigate to my newsletters and searches directly from my dashboard
- Cision PR Software, Meltwater Media Intelligence Platform and Muck Rack
Cision's dashboards, reporting, and breadth of capabilities stood out to us, plus the competitive pricing and high level of customer support.