Fantastic Email Marketing Tool - Highly Recommend
August 09, 2019
Fantastic Email Marketing Tool - Highly Recommend
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twilio SendGrid Email Marketing
Twilio SendGrid Email Marketing is being used by our marketing team, customer service team, and our technical support team. We needed a platform that was affordable not only for storing and managing contacts but also for sending email campaigns. We also needed an email marketing tool that was easy-to-use and that offered robust features and allowed us to maintain multiple lists. Sendgrid solved this problem for us.
- Managing email lists / audiences is easy with features like groups and segments.
- They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
- Provides clear / easy-to-read analytics of email campaigns.
- I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
- They do not offer an email signup widget for use on your website.
- Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
- There isn't any social media integration for sign ups, that I am aware of.
- Switching to Sendgrid has saved us over $3000/year compared to using other platforms.
- Sendgrid has saved us time as the process for creating email campaigns is so easy.
- Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.
Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy for any user, even those with less technical background or knowledge. Lastly, the customer services provided by Twilio SendGrid is much more accessible than any other platform we've used.