Overall Satisfaction
- The way the cloud of related terms, a.k.a "social media differentiating terms", was organized into a chart with the frequency of appearance was extremely helpful. Each term was also a link to other terms that may be related to your research as well, which was insightful.
- Visible Intelligence allows you to view the differentiating terms across platforms. This is particularly a useful tool when trying to compare and understand what is being said and where exactly (Blogs, Twitter, Facebook, etc.)
- Most of the social media analytical tools allow you to view "sample content". However, and I find this extremely useful in many cases, Visible Intelligence allows you to directly connect with the person that posted the content. Because of such feature more clarification can be accomplished.
- The visual design could be tweaked a little. I felt like there's too much "grey" in the visual presentation. Personally, I feel like social media is very colorful. So, being a social media analytical tool it should have a lot of vibrant colors in it.
- Faster/better content analysis.
- Faster return time of reports.