Ada is an AI customer service automation platform that helps to resolve customer interaction with AI, helping businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort.
Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide.
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Fin
Score 8.8 out of 10
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Fin is an AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale.
$0.99
one-time fee per outcome
Pricing
Ada
Fin
Editions & Modules
No answers on this topic
Fin with your current helpdesk
$0.99
one-time fee per outcome
Fin with the Intercom helpdesk
from $19 + $0.99 per Fin outcome
per month per seat
Pro add-on
from $99
per month
Offerings
Pricing Offerings
Ada
Fin
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Fin comes with a 90-day money-back guarantee.
Here's how it works:
- Use Fin in at least 250 conversations within your first 90 days after trial.
- If you're not satisfied, you can request a refund.
- Refund requests must be submitted within 90 days of starting your subscription.
Eligibility criteria:
High volume customers (over 250k monthly conversions) in North America and Europe.
We used Intercom in addition to Salesforce (where we provided support for our core business customers), and to Ada (core business customer chat interface). Because we had a separate product with a smaller, more lightweight business base, Intercom was perfect for providing …
Fin far surpasses these other options in platform features and capabilities. Fin allows for side-by-side use by both the Marketing and Support teams, while none of the other similar products did that well. Most platforms are designed for one or the other, not both.
Verified User
Manager
Chose Fin
We selected Fin because we're already using Intercom, and those other options would've required switching off of it. We don't have the capacity to work on something like this at this time, but realistically, that is the main reason.
I can't think of anything off the top of my head regarding less appropriate. However, this product is very customizable. I think with some improvement in reporting it could be better, however, I would recommend due to these types of things. I love the knowledge base and creating those help centers. I would say that it is fairly easy to set up, but once you set it up, not really knowing all the things, it's hard to go back and change, so it would be nice to have an overall idea of guidance prior to the original setup that can just be improved over time.
It seems some users really struggle to figure out how to escalate to a human (especially through email).
Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Intuitive is a very accurate descriptor. Features do not seem to be hidden by poor UI. Things are usually where you would expect them to be, and the UI has been designed to make it pleasant to work within the platform. The platform also scales really well. Both small and large organizations can achieve a great return on investment by using it.
I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.
Fin far surpasses these other options in platform features and capabilities. Fin allows for side-by-side use by both the Marketing and Support teams, while none of the other similar products did that well. Most platforms are designed for one or the other, not both.
New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
Enabling Fin has also reduced our response time and allowed us to meet SLA's.