ADEX vs. ClickGuardian
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 ADEX | N/A | N/A | N/A | N/A |
 ClickGuardian | N/A | N/A | ClickGuardian is click fraud protection software for advertisers and agencies running Google Ads and Microsoft Advertising. It identifies invalid paid clicks from bots, click farms, competitors and repeat clickers, and on Google Ads it blocks the sources automatically by adding their IP addresses to the account's exclusions. It is built and operated by Further Forward Innovation Ltd in the UK and has over 1,000 users, including agencies and resellers. How it… | $49 per month |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Plans are priced by monthly Google Ads spend, not by visits or clicks, so the price doesn't rise with organic or internal traffic. Starter covers up to $6,000 a month in ad spend and 1 website, Professional up to $20,000 and 5 websites, Growth up to $30,000 and 15 websites, and Scale up to $50,000 with unlimited websites. Custom plans start at $629 a month for ad spend above $50,000. Microsoft Advertising protection is included from the Growth plan upwards. Data retention runs from 3 months on Starter to 24 months on Scale. Annual billing costs 10 times the monthly price, so 2 months are free. Monthly plans can be cancelled at any time with no cancellation fee. Prices are also available in GBP and EUR. Agencies managing client accounts can use separate partner pricing. | ||||||||||||||
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