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Cake Equity vs. Certent Equity Management

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cake Equity

    Score10 out of 10
    N/ACake Equity provides a platform to help startups and scaleups raise capital, manage shareholders and grow their business.

    $0

    per month up to 5 stakeholders

    Certent Equity Management

    Score7.2 out of 10
    N/ACertent Equity Compensation Management, now part of Insightsoftware since the January 21 acquisition, helps companies stay compliant in the administration of equity awards and grants.N/A
    Pricing
    Cake EquityCertent Equity Management
    Editions & Modules
    Starter
    $60
    per month 30 stakeholders + $4 per additional
    Growth
    $125
    per month 30 stakeholders + $7 per additional
    No answers on this topic
    Offerings
    Pricing Offerings
    Cake EquityCertent Equity Management
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual payment of Growth and Starter plans.
    More Pricing Information
    User Ratings
    Cake EquityCertent Equity Management
    Likelihood to Recommend
    10.0
    (2 ratings)
    8.5
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.0
    (1 ratings)
    Usability
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Cake EquityCertent Equity Management
    Likelihood to Recommend
    Cake Equity
    Cake Equity has honestly been great at the moments that matter most to me. When I first accepted my option offer, it was so easy to jump in and actually understand my vesting terms, none of that waiting around for HR or a lawyer to walk me through a confusing PDF. And then every time we've closed a new funding round, I just log in and can see straight away how it's affected my equity's value, instead of firing off an email and waiting days for someone to get back to me. It's made those big milestones feel a lot less stressful and a lot more exciting.
    Incentivized
    Read full review
    Insightsoftware, Inc
    Certent Equity Management is well suited in the following ways: 1. [The] software provides seamless integration to internal software. 2. [It provides] detailed reports of market equity management. 3. [The] software prepares financial equity footnotes for 10k reporting very well. 4. It helps with award modification [as] needed. 5. I enjoy doing capitalization tables.
    Read full review
    Pros
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    • Expense calculations – the whole accounting for equity awards is pretty technical and not real easy to follow. It does a good job of calculating GAAP expense for each award.
    Read full review
    Cons
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    • There are no features that are hard to use or that I would like to see improved.
    Incentivized
    Read full review
    Likelihood to Renew
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    I personally like the Equity Edge software better. The reporting is better and the software easier to use. The reason we didn’t continue to work with them is we didn’t want to use E-Trade as captive broker.
    Read full review
    Usability
    Cake Equity
    Cake Equity is very user friendly
    Incentivized
    Read full review
    Insightsoftware, Inc
    Pretty easy to go through and learn on your own.
    Read full review
    Reliability and Availability
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    I can only remember a couple of times when cannot access the system.
    Read full review
    Support Rating
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    We do not access support directly. We go through Plan Mosaic.
    Read full review
    Online Training
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    We had a 2 hour introduction to the software over a Webex meeting by Plan Mosaic, and a user guide. Plan Mosaic is a reseller.
    Read full review
    Implementation Rating
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    A lot of decisions had been made already when I joined. I thought it was a fairly smooth process. You just need to make sure that you do a good job of auditing all the awards that are transferred from system to system. We did a reverse stock split that caused challenges with rounding of shares.
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    Alternatives Considered
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    As an organization, we have evaluated various Equity management and accounting software before shortlisting and testing these software and finally selecting 1 software. It has a user-friendly interface that helps and encourages employee participation. Moreover, it has simple and easy-to-understand grants and reporting, which are illustrated by easy-to-understand examples.
    Read full review
    Return on Investment
    Cake Equity
    No answers on this topic
    Insightsoftware, Inc
    • It helps with taxation compliance, which could be a major issue.
    • [The] uploaded template helps with large amounts of data [that needs] uploading in grants and helps keep a lean team in management and operations.
    • [The] availability of different types of reports makes transactional activity easy.
    • Accounting, reporting, and disclosures become easy.
    Read full review
    ScreenShots

    Cake Equity Screenshots

    Screenshot of the interface to monitor a startup's equity performance with Cake Equity.Screenshot of where to manage option pools for a startup with Cake Equity.Screenshot of a view that provides transparency and control over shareholder, noteholder, and optionholder details with Cake Equity.Screenshot of where to customize a startup's equity structure with Cake Equity.Screenshot of some statistics that give teams, advisors and investors access to their equity holdings with Cake Equity.Screenshot of stock option management for employees, advisors, and investors, appearing in Cake.