CIENCE GO Digital vs. PubMatic

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.

• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• The price is a bit expansive.

• Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
• Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
• Don't place blame where blame isn't warranted.
• Knowing the terminology you're speaking about well before you have a conference call.

We have already cancelled.

CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

We regret using PubMatic and are happy with our choice to move forward onto a better company.

• It helped us to create more effective campaigns with better results.

• Increased problem areas
• Decreased productivity.