Collibra Data Intelligence Cloud vs. Informatica Cloud MDM - Customer 360 for Salesforce

Collibra is well suited where you have multiple reporting environments and multiple source systems. Collibra works well in our environment because we can delegate roles and administration to departments or it can be used in a centralized environment. The ability to customize attributes and assets as well and integrate using the rest api is very important to us.

Incentivized

For organizations where their data mastering is fairly standard and requires very little customization, Informatica Cloud MDM is an excellent solution. I believe in this scenario, the organization should be able to 'hit the ground running'. However, if your organization requires a highly customizable solution for your data mastering, prepare yourself for a long dev cycle. I'm not saying that Informatica Cloud MDM would not work for these organizations because it is working for us. What I am saying is be cautiously optimistic about the time it will take for you to implement the solution.

Incentivized

• Data Lineage and traceability
• Easy to customize
• Easy tool to use for business users
• Workflow
• Out of the box metrics

Incentivized

• Maintaining a golden record per customer entity
• Managing the full customer hierarchy starting from the company entity to the lowest ship to/bill to level used in sales/supply chain and financial transactions
• Integration capabilities - Real-time, synchronous integration of master data in a transactional scenario between systems and services, to batch interfaces for the transfer of master data in bulk
• Workflows and a strong UI for data stewards for data cleansing and de-duplication

Incentivized

• Data Quality and Data Profiling
• Mobile interface

Incentivized

• Customer service can be improved
• At times lag between MDM and other applications
• Better guidance during use-cases demo

Incentivized

Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

Incentivized

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

Incentivized

Good relationship with Informatica. Availability of experts is quite good and account manager supported us very well.

Incentivized

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

Incentivized

Collibra offers more features [than alternatives] and is easy for business users to use. We did a proof of concept with Collibra using the Cloud service that allowed us to kick the tires and get a comfort level before we made the investment. At the time of our purchase the market was very immature and is continuing to evolve.

Incentivized

As I have stated through the survey Informatica Cloud MDM was selected as the organization was fully dependent on Salesforce.com for their customer relationship management and the deal was pretty decent from Informatica.

Incentivized

• ROI is hard to measure because there are so many soft benefits that come from the tool. We do have a variety of metrics that we track using Collibra to better gauge the maturity of data governance.

Incentivized

• Stopped duplicates from entering salesforce.com
• Eliminated manual merging of contacts
• Increased accuracy of salesforce.com

Incentivized