| N/A | N/A | CoreBrand Data Science by Tenet partners offers non-traditional measures of brand value and performance, through the CoreBrand Index (CBI). The data set, the CBI, tracks 1000 companies across 50 industries, providing quantitative measurements of familiarity and favorability among key business decision makers. That data is combined into a metric: BrandPower. A company’s BrandPower and how it changes over time deliver a perspective on the performance, challenges and opportunities facing a… | N/A |
