Data Virtuality Platform vs. Oracle Data Masking and Subsetting

Data Virtuality Platform's best and most unique feature is
that it is SQL-based, giving us flexibility when working with our data that
other marketing integration pipeline tools couldn't provide. Our main benefits
are the short time it takes to connect to our data sources and the flexibility
of the virtual SQL layer to meet our end users' data needs. It paves the way
for us to tap into various data repositories, extract the data contained
within, and examine it. It allows us to access information, generate actionable
reports, and make data-driven decisions. However, inadequate data governance
rules and a complex configuration process make data connectors challenging.

Incentivized

The tool is excellent when you need to provide all the details about your clients, yet hide their identity - all while maintaining the referential integrity of the data (so child-records of the masked parent record and maintain the same fake ID of the parent).

Incentivized

• ETL/ELT model building is flexible.
• The pipes' setup and use are intuitive.
• It lets us access various data sources, extract, and analyze data.

Incentivized

• It offers several ways in which you can mask your data; for example, you can choose to replace all names with "real fake names", or choose to replace all SSNs with existing SSNs, but randomly assigned. You control the algorithm.
• It works on non-Oracle databases as well (in our case, we use it for both Oracle and SQL/Server).
• The overhead is minimal (it doesn't take long to run, and it doesn't consume too many system resources.

Incentivized

• Configuring data connectors can be tricky.
• Price could be more flexible and adapt to the use case.
• The ETL builder's user interface could be prettier.

Incentivized

• The learning curve was not trivial - but we got through it.
• Cost - this product is not cheap.

Incentivized

Data Virtuality Platform has powerful transformation and
scheduling capabilities combined with the best support team. A virtual data
layer that supports SQL procedures is a game changer. Data Virtuality has made
data management more efficient. It lets us access various data sources, extract,
and analyze data. The short time it takes to connect to our data sources and
the flexibility of the virtual SQL layer allows us to meet our end users' data
needs.

Incentivized

We also looked at Delphix: the tool was quite powerful, easy to use, and competitive from a cost standpoint. However, since our entire data warehouse environment is built on the Oracle technology stack, it made sense to us to use the Oracle product here, as it integrates very well with other Oracle database and ETL products.

Incentivized

• It has the capability of integrating data from a variety of different sources.
• It improved development and user interface to offer a robust MDM repository and strategy.
• It offers a comprehensive solution for processing and retrieving data, which is one of the ways it assists.

Incentivized

• We have many compliance regulations we need to adhere to. Without this tool, we were always taking a risk of exposing client information, and get penalized by the State of the Feds (the financial consequences are significant).
• So while the tool doesn't save us money directly, it greatly reduces the risk we had been taking all these years. To some degree, this is much like an insurance policy.
• Given the above, it also allows us to share information with other departments/agencies, in situations where before we simply couldn't take the risk of exposing client information.

Incentivized