Datazoom vs. Explorium

The engagement rate will guide you to understand the type of content that the public wants, it helps to understand how the audience accesses the video content, even from what type of devices, uses video KPIs to calculate ROI, a comprehensive picture is presented of what consumers see, interact with and prefer in general.

Incentivized

We need to constantly measures costs in our health business and we forecast pricing acoording to several values and conditions. Explorium works quite good analysing simple datasets, but when hierahies start to increase, meaning 6-10 olap variables, the system start to slow down quite a bit until was no longer to retrieve the info we required. This is why we test several tools, because even world-class solutions we purchase, don´t do the job we need. Explorium is a good tool, but complexity will be a minus in some scenarios.

Incentivized

• Hundreds of metrics can be extracted at each step of the video.
• Knowing the view rate of videos will help marketers.

Incentivized

• Data ready for consumption.
• Good enough relationships between entities.
• Nice integration with other players. That's a good thing.

Incentivized

• The CTA can make or break your marketing efforts.
• Overly obvious metrics are just the main problem.

Incentivized

• relationships between entities could be better. Would be great to have scenarios.
• The data normalized needs improvement. Works pretty good, but it needs more refinement when using AND-OR Formulas that came from various datasets.

Incentivized

It saves you time in an amazing way, They allow you to have the information stored and organized to your liking, You will multiply the possibilities of evaluating the performance, the possibility of exporting the information to share them, The data of the videos helps marketers to generate sales and income, modern company, with good ideas.

Incentivized

The simplicity of the tool is an advantage. The integrations as well work quite well. All these solutions have worked well until some point and what we have discovered over the years is that we need to combine various solutions. There is no such thing as one tool ruling them all. Explorium works quite well until we start testing more advanced relations, and here, the tool is promising but requires a little work.

Incentivized

• Helps determine the best time and day to post video content.
• The tool provides the functions you need to take advantage of the data.

Incentivized

• Positive. The time save in analysis per hour of internal consulting was the best compared to our SAP and Cognos solutions.
• In term of objetives works as stated, but when using multi-conditions of dataset, start the issues.

Incentivized