TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Eyeota

    N/AN/AEyeota is an audience technology platform developed by the company of the same name in Singapore and now a Dun & Bradstreet brand since the late 2021 acquisition.N/A

    Parrot Analytics

    Score9 out of 10
    N/AParrot Analytics is a media content and consumer sentiment analytics firm offering data, insight and consultatory services to media entities offering OTT / streaming programming or conventional broadcast services headquartered in Beverly Hills.N/A
    Pricing
    EyeotaParrot Analytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EyeotaParrot Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    EyeotaParrot Analytics
    Likelihood to Recommend
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    EyeotaParrot Analytics
    Likelihood to Recommend
    Dun Bradstreet
    No answers on this topic
    Parrot Analytics
    It is well suited for products where there are a lot of users at scale performing and interacting with the platform. Also where businesses need to take informed decisions based on mass users performing actions at scale. Therefore demand analytics tools like Parrot can be a real boon for such businesses. It is less appropriate for those who are not having users at that scale. Scale is very important I believe and analytics can be even more powerful once we have a lot of data on our hands.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    No answers on this topic
    Parrot Analytics
    • In-depth Demand Analytics of core features.
    • Proper recommendations of features.
    • Popularity tracking of the core data that we have and mapping with users.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    No answers on this topic
    Parrot Analytics
    • Audience behaviour dataset can be improved.
    • Demand tracking for features can have more metrics to get even more granular.
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    No answers on this topic
    Parrot Analytics
    • We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
    • Recommendations of new data grew by at least 15%.
    Incentivized
    Read full review
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