Apple offers Final Cut Pro, a video editing platform featuring optimized for a high performance machines and supporting a wide range of quality effects.
$299.99
per license
Synthesia
Score 8.5 out of 10
N/A
Synthesia is an AI video generation platform that can be used by companies to turn boring docs, PowerPoints or PDFs into more engaging training, marketing or how-to videos.
It's an excellent tool, but maybe too complicated for novice video makers...so not 10. Apart from this, the one thing that could be improved ( and maybe I am a novice and cannot find how to do this!!) is creating videos with much smaller file sizes. Most of the videos in 720 are over 1 GB, and I have to use third-party software to reduce the size ( e.g., Handbrake). This is the one thing I would improve. The rest of the software is very well designed. I would love to know more easily how to use some of the tools, but my usage is very limited anyway. I do not have to buy an annual license, which is fantastic. It is expensive to start using, but there are no annual fees afterward. Perfect for my business.
If you need to create explanatory content or videos where the narrator isn't on the front page, Synthesia is a great ally. AI is not welcomed by everyone, or, to put it differently, people don't want to learn from AI, it feels fake, or takes out value. People want to engage with a real human, especially in a learning enviroment. I'd suggest using Synthesia because it saves you a lot of time, but if the avatar is the center of video, it might be an issue. You can note by the way the mouth moves that it's AI. There are ways in Synthesia where you can remove the avatar and just hear its voice (which are great btw) or make them smaller so your atention doesn't go there all the time.
Final Cut Pro is a great software package for editing, and obviously, good things require training to understand and comprehend what your are editing. I do not give a 10/10 because it would be easier to have a comprehensive manual inside the software, rather that researching or getting yourself trained.
Synthesia is very good with someone needing to create videos and not a lot of knowledge on the matter. It's easy to use, intuitive and has a lot of tutorials on how to use their features
Most of the support I need, I find online. While Apple has a Q/A section on their site, it's not always beneficial in answering the questions that I have. With that said, they regularly update the software, and when updates lead to crashes, they usually have another update not far behind.
Implementing Final Cut Pro into the organization was a smooth transition from what we didn't had. We felt we went from zero to hero with this software, due to all the great features that we learned. We took some time in training staff on how to use the software but at the end, this was very useful and important.
Premiere and Final Cut are very similar is usage. Final Cut has less crashing and lag, but does not work well with Adobe products. You'd basically have to use all different softwares to use it best. Davinci is a different beast with a color grading portion that is unmatched by any other product. Although DaVinci is non-linear editing, so you essentially have to unlearn everything you know from Final Cut and Premiere.
