Hearsay, now part of Yext vs. SAS Data Management

Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.

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When data is in a system that needs a complex transformation to be usable for an average user. Such tasks as data residing in systems that have very different connection speeds. It can be integrated and used together after passing through the SAS Data Integration Studio removing timing issues from the users' worries. A part that is perhaps less appropriate is getting users who are not familiar with the source data to set up the load processes.

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• Single dashboard of all your social media channels
• Automation of posts
• Scheduled posting as per design
• Great for analytics & customer Interactions

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• SAS/Access is great for manipulating large and complex databases.
• SAS/Access makes it easy to format reports and graphics from your data.
• Data Management and data storage using the Hadoop environment in SAS/Access allows for rapid analysis and simple programming language for all your data needs.

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• Lacks ability for significant flexibility and customization
• Mobile app sometimes does not save the posts that are edited
• It does allow you to tag or hashtag any post.

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• Requires third-party drivers to connect to common data sources like SFDC, MS SQL, Postgres.
• Debugging errors from the logs is a complicated process.
• E-mail alert system is very primitive and needs customization to make it more modern,
• Cannot send SMS alerts for jobs.

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We are happy with the software and its functionality. As a SAS-shop, DataFlux is a logical choice for complex data integration.

If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.

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The main negative point is the use of a non-standard language for customizations, as well as the poor integration with non-SAS systems. However, there is no doubt that it is a high-performance and powerful product capable of responding optimally to certain requirements.

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It worked as expected.

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1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks

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With SAS, you pay a license fee annually to use this product. Support is incredible. You get what you pay for, whether it's SAS forums on the SAS support site, technical support tickets via email or phone calls, or example documentation. It's not open source. It's documented thoroughly, and it works.

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Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.

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Because of ease of using SAS DI and data processing speed. There were lots of issues with AWS Redshift on cloud environment in terms of making connections with the data sources and while fetching the data we need to write complex queries.

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• It has helped us save time in maintaining our social media handles
• It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
• It helped us design our posts better based on inputs & design ideas based on our past posts

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• We have more users who can connect to the many different data sources.
• Our users do have existing SAS programming knowledge and that can carry over.
• Business functions are starting to rely on SAS Data Integration Studio work product shortly after introduction.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info