Intuit TurboTax

Intuit TurboTax is well suited for most scenarios ranging from simple filing (i.e., single filing, one employer, limited asset, same state as employer) to complicated filing (i.e., married filing jointly, changing employers, different state as employers or WFH, multiple assets such as real estate and cryptocurrencies, entrepreneurship side-gig). TurboTax does not have wide-range offerings and partnerships with crypto exchanges so crypto owners may use a different service to generate the necessary tax forms for TurboTax to digest.

Incentivized

• fill in tables or cells with numbers directly from scanned tax forms (1099s, W2s, etc)
• determine necessary tax forms needed to fill based on users' answers to selected questions
• customization capability for users that are well-versed in their tax situation (i.e., ability to select deductions themselves)

Incentivized

• integration with other applications such as Mint
• online and cloud sign-up for multiple Intuit applications is unsmooth
• price point for state tax filing can be made staggered (cheaper for simple form)

Incentivized

We select TurboTax for its wide user base (familiarity), price points (multiple offerings based on users' needs), user experience (intuitiveness), technology (adaptive to user tax situations and simplify user data entry by means of upload feature), customer support (for implementer and end-users) and expert support (i.e., CPA), cloud capability, safety and security. Other products also offer several features like those but not to the same level of comprehensiveness and sophistication.

Incentivized