Kahuna Mobile Marketing (discontinued) vs. Pester

Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.

Incentivized

• Easy UI to create messages.
• Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
• Very responsive sales and customer service.

Incentivized

• Additional reporting and analytics were introduced later but as a premium service.

Incentivized

These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.

Incentivized

• Achieve 36x uplift in the number of buyers and sellers who returned.
• Hit 42% conversion rate.
• Got an additional 10% of monthly active users.

Incentivized