Keynote Systems (Discontinued) vs. Lexer

It is totally suited for start ups that are developing an app. With Keynote they will be able to test it and to have some feedback about the bugs that it may have, even before they launch it. It will help you have a better product once it's launched.

Incentivized

For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you. It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions. It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.

Incentivized

• User simulation
• Multidevice test
• Great monitorization of your app's performance

Incentivized

• Easy for all levels of employees to use.
• Fast implementation with immediate learnings.

Incentivized

• It's difficult to use it if you are not an expert
• The code is difficult to implement depending on the format

Incentivized

• We are incredibly happy with the tool as is.

Incentivized

Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.

Incentivized

We used Keynote Systems because it's easier to use it by yourself and you can prepare your own app and do the testing with the target you are addressing it to.

Incentivized

We decided not to pursue alternates to Lexer based on: 1. Value proposition. Lexer had the greatest value. 2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable. 3. User interface. Lexer has done an incredible job making their tool extremely simple to use.

Incentivized

• It helped us to find some critical errors before we launched it
• We launched the final version with a great feedback

Incentivized

• We're able to create strategies around lapsed customers and return this consumer subset to revenue.
• We're able to more easily identify consumer purchasing habits to create customer journeys.

Incentivized