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Manhattan Active Customer Engagement vs. Mintel

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Manhattan Active Customer Engagement

    Score8 out of 10
    N/AA solution focusing on providing call center and service agents information about when and why customers buy a brand's products, and that also lets customers use digital self-service to lighten the workload of agents. Agents are given access to complete customer histories, with a variety of tools united in a single agent dashboard.N/A

    Mintel

    Score6 out of 10
    N/AMintel is a market intelligence platform and provider of industry specific information and analysis.N/A
    Pricing
    Manhattan Active Customer EngagementMintel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Manhattan Active Customer EngagementMintel
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing in Mintel's "Reports Store" is based on industry and specific market.
    More Pricing Information
    Features
    Manhattan Active Customer EngagementMintel
    Financial Research
    Comparison of Financial Research features of Manhattan Active Customer Engagement and Mintel
    Feature
    Manhattan Active Customer Engagement
    -
    Ratings
    Mintel
    7.5
    1 Ratings
    3% above category average
    Industry-Specific Information00 Ratings9.01 Ratings
    Search Tools00 Ratings6.01 Ratings
    Market Research
    Comparison of Market Research features of Manhattan Active Customer Engagement and Mintel
    Feature
    Manhattan Active Customer Engagement
    -
    Ratings
    Mintel
    5.8
    1 Ratings
    19% below category average
    Competitor Research00 Ratings3.01 Ratings
    Consumer Feedback00 Ratings8.01 Ratings
    Competitor alerts00 Ratings3.01 Ratings
    Market Insights and Reports00 Ratings9.01 Ratings
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    User Ratings
    Manhattan Active Customer EngagementMintel
    Likelihood to Recommend
    8.0
    (1 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Manhattan Active Customer EngagementMintel
    Likelihood to Recommend
    Manhattan Associates
    The cloud-native technological architecture on which Manhattan Active WM is built is designed for scalability, flexibility, and easy upgradeability. A responsive user interface, which is available on a tablet or fixed station and supports several of these operations, provides the unified control capabilities of the system. Real-time data is shown in a variety of ways, including a global map of facilities, individual facility data, labor utilization, and tasks broken down by job function.
    Incentivized
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    Mintel
    If you are new to an consumer-facing industry and want to get the lay of the land, this would be a great product for you. It could help you understand consumer wants and motivators, and would be helpful for keeping up with an industry, and for developing your own stance within that industry. If you're an agency, supporting a brand, Mintel is helpful when trying to develop brand strategies (branding, which claims are best to highlight, consumer profiling, etc).
    Incentivized
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    Pros
    Manhattan Associates
    • Permanently Adaptive.
    • Seamlessly Integrated.
    • Greater Visibility.
    Incentivized
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    Mintel
    • beautiful graphs and visualizations that can easily be taken and put into your reports.
    • a wide variety of topics and industries covered
    • Mintel customer service reps are extremely responsive and are always willing to help you dig deeper into a topic if needed
    • data accessibility -- you can download a pdf report, raw data, or just read articles
    Incentivized
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    Cons
    Manhattan Associates
    • User Interface.
    • Data Security.
    • API's
    Incentivized
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    Mintel
    • it would be nice if Mintel got even more specialized with some of their industry/product groups. For example, we wanted to do research on what was happening in the consumer orthodontia space, but the best we could do is get info on consumer feelings around oral healthcare products like toothpaste, mouthwash, etc.
    • If they offered a B2B version of this tool, that would be game changing.
    • Affordability. Individual reports are quite expensive, but getting an annual subscription is probably also prohibitive for smaller businesses
    Incentivized
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    Alternatives Considered
    Manhattan Associates
    Manhattan enables seamless business configuration and interoperability. Manhattan Associates' architectural principles will drive the creation of cloud-native apps. These principles were developed to ensure that Manhattan Associates' solutions could achieve the engineering velocity that its end clients demanded while also striving to reduce the cost of innovation. As a consequence, you are not obliged to wait for technology to catch up to your decision-making before introducing new goods and services to your customers.
    Incentivized
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    Mintel
    No answers on this topic
    Return on Investment
    Manhattan Associates
    • Implementation of the whole supply chain and fulfilment.
    • Better Data Management.
    • Effective use of configurations.
    Incentivized
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    Mintel
    • Mintel industry data has been the backbone of our agency's blog, email and marketing eblasts, which helps position us as a thought-leader.
    • I can't say that Mintel stats single-handedly won some new business pitches for us, but adding Mintel stats to a pitch (especially one that we might be somewhat new to), has certainly strengthened our pitch and made us look like confident experts.
    • when we've supported a client with a new product launch, we've used Mintel to develop an actionable plan about brand positioning, which claims to highlight and how their product will fit in the competitor landscape.
    Incentivized
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