TrustRadius: an HG Insights company

Ekata by Mastercard vs. Parrot Analytics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ekata

    Score8.5 out of 10
    N/AEkata, a former part of the Whitepages company, and now a Mastercard company since the April 2021 acquistion, offers identity verification, data validation, and data enrichment services based on the Ekata Identity Engine (EIE), a machine learning based system used to derive links from real-time transactions within the company's proprietary network and data licenses. The service includes address and phone number validation APIs, among other services.N/A

    Parrot Analytics

    Score9 out of 10
    N/AParrot Analytics is a media content and consumer sentiment analytics firm offering data, insight and consultatory services to media entities offering OTT / streaming programming or conventional broadcast services headquartered in Beverly Hills.N/A
    Pricing
    EkataParrot Analytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EkataParrot Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    EkataParrot Analytics
    Likelihood to Recommend
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    EkataParrot Analytics
    Likelihood to Recommend
    Mastercard
    Fraud data analysis programming is available. Advanced backtracking studies, repartitions and possibility modelers, data collation and analysis of time sequences. It has artificial intelligence and automation to optimize the promptness and accuracy of the fraud discovery platform. they combine predictive analysis methods, which allows you to quickly discover possible imminences that endanger security.
    Incentivized
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    Parrot Analytics
    It is well suited for products where there are a lot of users at scale performing and interacting with the platform. Also where businesses need to take informed decisions based on mass users performing actions at scale. Therefore demand analytics tools like Parrot can be a real boon for such businesses. It is less appropriate for those who are not having users at that scale. Scale is very important I believe and analytics can be even more powerful once we have a lot of data on our hands.
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    Pros
    Mastercard
    • Promises a comprehensive data approach, using evolved scanning so you can reveal dubious actions and patterns before they do harm
    • Prevents the attrition of income due to fraud, abuse and waste in cost and profit programs
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    Parrot Analytics
    • In-depth Demand Analytics of core features.
    • Proper recommendations of features.
    • Popularity tracking of the core data that we have and mapping with users.
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    Cons
    Mastercard
    • The investigation of the effectiveness of the internal control system is a fundamental part of these commitments, this segment is the most responsible for the design, or if it does not fail, even if the software provides advanced tools.
    • The commitment cannot order as it was said previously only to the software; what is delegated is the command to exercise the commitment, which usually ends the ruling.
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    Parrot Analytics
    • Audience behaviour dataset can be improved.
    • Demand tracking for features can have more metrics to get even more granular.
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    Alternatives Considered
    Mastercard
    We have robust chargeback management software designed to quickly level out oddities based on a customer's first conduct to help us as a vulnerable business spot potential chargeback scams and revenue loss. It condescends to concentrate efforts on prevention instead of reaching sanctions and investigations and then falling into services to recover costs.
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    Parrot Analytics
    No answers on this topic
    Return on Investment
    Mastercard
    • Enterprise fraud detection software solution is customized
    • Allows users to check trading activities against known patterns and discover inconsistencies
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    Parrot Analytics
    • We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
    • Recommendations of new data grew by at least 15%.
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