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Optimizely Personalization

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Personalization
Score 7.4 out of 10
N/A
Optimizely Personalization helps marketers optimize digital experiences that drive conversions and customer loyalty. Used to plan and collaborate on personalization programs of any size or scale, Personalization delivers flicker-free 1:1 experiences and measures impact against the metrics that matter.N/A
Pricing
Optimizely Personalization
Editions & Modules
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Offerings
Pricing Offerings
Optimizely Personalization
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional Details—
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Community Pulse
Optimizely Personalization
Considered Both Products
Optimizely Personalization
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Chose Optimizely Personalization
features and AI capabilities
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All AlternativesView all alternatives
User Ratings
Optimizely Personalization
Likelihood to Recommend
7.0
(1 ratings)
Usability
7.0
(1 ratings)
User Testimonials
Optimizely Personalization
Likelihood to Recommend
Optimizely
less appropriate for highly regulated industries where concerns around data privacy and the need for extensive security configurations may limit its effectiveness and delay deployment.
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Anonymous
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Pros
Optimizely
  • AI-Driven Recommendations and Targeting
  • Behavioral Targeting and Segmentation
  • Experimentation and Testing within Personalization Campaigns
Verified User
Anonymous
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Cons
Optimizely
  • Limited OOTB Integrations
  • Scalability with advanced features
  • Complecity in setup
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Usability
Optimizely
it's a robust tool that is capable of handling most user needs
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Alternatives Considered
Optimizely
features and AI capabilities
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Anonymous
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Return on Investment
Optimizely
  • increased conversion rate
  • improvedcustoemr retention
  • faster experimentation
Verified User
Anonymous
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ScreenShots

Optimizely Personalization Screenshots

Screenshot of Collaboration: The place to manage and collaborate on personalization campaigns. Programs can be orchcestrated from the calendar view, and ideas can be captured from anywhere in the organization.Screenshot of Visual Editor: A "what you see is what you get" tool used to create personalized experiences and preview exactly what audiences will see.Screenshot of Personalization Campaign Results: These measure the effectiveness of personalization efforts, offering a breakdown of each experience, key metrics, and a measure of how well these personalized experiences perform compared to the standard experience.Screenshot of Contextual Multi-arm Bandits: AI-powered 1:1 personalization that serves the most relevant experience to each individual, increasing engagement and conversion rates.Screenshot of Experience Templates: Pre-built templates for web page components like count-down timers, banners, exit intent pop-ups, etc. make it easier for marketers to create on-brand experiences for their personalization campaigns.