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PARKLU by Launchmetrics

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PARKLU by Launchmetrics
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PARKLU by Launchmetrics grows a brand's influence in China. Identify, activate and measure the impact of the most influential Key Opinion Leaders (KOLs) in China. Presented as a solution to help users understand how a brand benchmarks against competitors in the Chinese market. PARKLU by Launchmetrics sits within the Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives from Launchmetrics. The cloud connects with the modern consumer in a constantly changing…N/A
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PARKLU by Launchmetrics
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PARKLU by Launchmetrics
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PARKLU by Launchmetrics
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PARKLU by Launchmetrics Screenshots

Screenshot of Discover Key Opinion Leaders (KOLs) in China for your brand. Find the right influencers for your goals and audience from our database of 110K+ KOLs in China. Receive recommended KOLs based on your search history and leverage their audience metrics to understand their relevance and affinity to your brand.Screenshot of Share your campaign expectations. Easily create and share your campaign overview brief with the KOLs of your choice. Build empowering content from messaging, images, videos and branded experiences.Screenshot of Explore your competitive landscape. Analyze competitors by social platform and historical data, and identify the top KOLs that they work with. Benchmark your brand against competitors and explore their community and engagement metrics, including their estimated sponsored percentage.Screenshot of Measure your Key Opinion Leader’s performance. Monitor the performance of your KOL, focusing on engagement metrics like impressions and reposts to easily track your KOL’s continued interest in your brand beyond the campaign.Screenshot of Make changes on the go. Whether you use our digital platform, our handy iOS app or our WeChat mini program, simply sign in to review your influencers’ content or make any updates as you wish.Screenshot of Deep dive into your plans with our influencer marketing experts