Piano Audience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Piano Audience
Score 8.8 out of 10
N/A
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
Pricing
Piano Audience
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Piano Audience
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Piano Audience
Considered Both Products
Piano Audience
Chose Piano Audience
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a …
Chose Piano Audience
Piano DMP form is simpler, as is its customization, we have an invaluable data source in its own systems, the construction of an eCommerce solution is ambitious and projected, the careful design of the logic of use is evident, in addition, its use can meet very diverse needs …
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Piano Audience
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User Ratings
Piano Audience
Likelihood to Recommend
8.3
(3 ratings)
User Testimonials
Piano Audience
Likelihood to Recommend
Piano Software
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
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Pros
Piano Software
  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels
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Cons
Piano Software
  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.
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Alternatives Considered
Piano Software
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
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Return on Investment
Piano Software
  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
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ScreenShots