Profound

Profound

13 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Profound	Score8.5 out of 10	N/A	Profound offers an analytics platform to help enterprise brands understand and improve how they show up in AI Search.	$99 per month

Pricing

Profound

Starter: $99
per month
Growth: $399
per month
Enterprise: Custom

Pricing Offerings
Profound
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

Discount available for annual billing.

Community Pulse
Key User Insights
	Profound
Considered Both Products	Profound Verified User Chose Profound Better at data analysis but not as good at workflow integration Incentivized Helpful? Verified User Chose Profound Looked at AthenaHQ, but even their employee recommended we go with Profound due to internal issues. After the Profound demo and trial, we were sold. Incentivized Helpful? Verified User Chose Profound Semrush is much more mature for SEO but lacks the focus needed to be effective for AEO. Because Profound is build for AEO from the ground up, all of the associated features are optimized to be useful for AEO (for example focusing purely on topic visibility). SEMRush's AI Search … Incentivized Helpful? Verified User Chose Profound They all offer different things, especially Semrush/Ahrefs. Scrunch tracks data with different metrics than Profound, and at times they can tell pretty different stories. I use both tools at this point in time. Incentivized Helpful? Caroline Adamec Content Engineer in Marketing at Sendbird (Telecommunications, 51-200 employees) Chose Profound AirOps has more of a focus on workflow creation over data analysis. My company builds all our workflows in house via Claude, so this function isn't very important for the AI visibility tool we select. Profound is also the only AI search tracking platform that has firsthand data … Incentivized Helpful? Verified User Chose Profound We didn’t know of many similar ones to Profound, which is why we were excited about it. We wanted to be ahead of the curve. We really only had evaluated traditional SEO platforms and Google Analytics is what we used previously. Profound integrated well with Google Analytics too. Incentivized Helpful? Verified User Chose Profound we selected profound because we thought it was easier to set up and use. Incentivized Helpful?
	Would buy again
	86% Would buy again 6 Answers
	Delivers good value for the price
	100% Delivers good value for the price 6 Answers
	Happy with the feature set
	100% Happy with the feature set 7 Answers
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
80% Implementation went as expected 4 Answers

Features

Profound

Comparison of SEO features of Profound
Feature	Profound 7.1 5 Ratings 8% below category average
Keyword analysis	6.34 Ratings
Backlink management	6.73 Ratings
SERP ranking tracking	8.02 Ratings
Page grader	6.84 Ratings
Competitive analysis	8.85 Ratings
Site audit / diagnostics	5.33 Ratings
Site recommendations	7.25 Ratings
Task management	8.02 Ratings

Comparison of SEO Channels features of Profound
Feature	Profound 8.0 3 Ratings 5% above category average
Local SEO	7.02 Ratings
Social SEO	10.01 Ratings
Global SEO	7.03 Ratings

Comparison of SEO Platform & Account Management features of Profound
Feature	Profound 7.0 4 Ratings 18% below category average
Multi-domain support	8.33 Ratings
Integration with web analytics tools	5.84 Ratings

Best Alternatives
	Profound
Small Businesses	Serpstat Score10 out of 10
Medium-sized Companies	Yoast Score8.4 out of 10
Enterprises	Google Trends Score8.6 out of 10
All Alternatives	View all alternatives

User Ratings
	Profound
Likelihood to Recommend	8.6 (7 ratings)
Usability	7.6 (7 ratings)

User Testimonials
	Profound
Likelihood to Recommend	Profound Profound is a great AEO platform, with so much information and insights available around what competitors are doing and what prospects are searching for, and how we are cited. The down side is also just too much information and without enough resources or a full time person using the platform, it's difficult to know what to prioritize Incentivized Verified User Read full review
Usability	Profound Profound tracks A LOT of data, which is great, but it can also be overwhelming to look at/digest all the raw data without their internal measurements. Incentivized Caroline Adamec Content Engineer Read full review
Alternatives Considered	Profound Semrush is much more mature for SEO but lacks the focus needed to be effective for AEO. Because Profound is build for AEO from the ground up, all of the associated features are optimized to be useful for AEO (for example focusing purely on topic visibility). SEMRush's AI Search tools feel a bit muddled in the system they have set up for SEO Incentivized Verified User Read full review
ScreenShots