Profound

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Profound
Score 8.7 out of 10
N/A
Profound offers an analytics platform to help enterprise brands understand and improve how they show up in AI Search.
$99
per month
Pricing
Profound
Editions & Modules
Starter
$99
per month
Growth
$399
per month
Enterprise
Custom
Offerings
Pricing Offerings
Profound
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional DetailsDiscount available for annual billing.
More Pricing Information
Community Pulse
Profound
Considered Both Products
Profound
Chose Profound
Looked at AthenaHQ, but even their employee recommended we go with Profound due to internal issues. After the Profound demo and trial, we were sold.
Chose Profound
Semrush is much more mature for SEO but lacks the focus needed to be effective for AEO. Because Profound is build for AEO from the ground up, all of the associated features are optimized to be useful for AEO (for example focusing purely on topic visibility). SEMRush's AI Search …
Chose Profound
They all offer different things, especially Semrush/Ahrefs. Scrunch tracks data with different metrics than Profound, and at times they can tell pretty different stories. I use both tools at this point in time.
Chose Profound
AirOps has more of a focus on workflow creation over data analysis. My company builds all our workflows in house via Claude, so this function isn't very important for the AI visibility tool we select. Profound is also the only AI search tracking platform that has firsthand data …
Chose Profound
We didn’t know of many similar ones to Profound, which is why we were excited about it. We wanted to be ahead of the curve. We really only had evaluated traditional SEO platforms and Google Analytics is what we used previously. Profound integrated well with Google Analytics too.
Chose Profound
we selected profound because we thought it was easier to set up and use.
Features
Profound
SEO
Comparison of SEO features of Product A and Product B
Profound
7.2
4 Ratings
7% below category average
Keyword analysis6.73 Ratings
Backlink management6.73 Ratings
SERP ranking tracking8.02 Ratings
Page grader6.84 Ratings
Competitive analysis9.34 Ratings
Site audit / diagnostics5.02 Ratings
Site recommendations7.54 Ratings
Task management8.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Profound
8.0
3 Ratings
5% above category average
Local SEO7.02 Ratings
Social SEO10.01 Ratings
Global SEO7.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Profound
7.0
4 Ratings
18% below category average
Multi-domain support8.33 Ratings
Integration with web analytics tools5.84 Ratings
Best Alternatives
Profound
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternatives
User Ratings
Profound
Likelihood to Recommend
8.8
(6 ratings)
Usability
7.7
(6 ratings)
User Testimonials
Profound
Likelihood to Recommend
Profound
Profound is a great AEO platform, with so much information and insights available around what competitors are doing and what prospects are searching for, and how we are cited. The down side is also just too much information and without enough resources or a full time person using the platform, it's difficult to know what to prioritize
Read full review
Usability
Profound
Profound tracks A LOT of data, which is great, but it can also be overwhelming to look at/digest all the raw data without their internal measurements.
Read full review
Alternatives Considered
Profound
Semrush is much more mature for SEO but lacks the focus needed to be effective for AEO. Because Profound is build for AEO from the ground up, all of the associated features are optimized to be useful for AEO (for example focusing purely on topic visibility). SEMRush's AI Search tools feel a bit muddled in the system they have set up for SEO
Read full review
ScreenShots