|Product||Avg. Enterprise Rating||Enterprise Focus*||Enterprise Customer Estimate|
There are four Strong Performers in the Enterprise segment (highly rated by customers, but with smaller proportions of them in the Enterprise segment) that are worth evaluating depending on your requirements:
|Product||Enterprise Rating||Enterprise Focus||Enterprise Customer Estimate|
- Pardot - Any company that is heavily reliant on Salesforce.com as a CRM would be wise to also evaluate Pardot, given their recent acquisition by Salesforce.com. Pardot scores quite favorably among Enterprise customers, although its campaign management feature set is not as robust as those of Eloqua or Marketo. Read more about the pros/cons of Pardot and a management interview about their plans for integration with Salesforce.com in the Pardot product section.
- Marketo is rapidly building additional enterprise-oriented capabilities including Marketing Resource Management (MRM). We have also heard from several consultants serving large accounts who have seen success with Marketo. It is the most frequently compared product with Eloqua, with 59% of those evaluating Eloqua also evaluating Marketo (see Comparison Ring below).
- Act-On is used by a number of large Enterprises most often as a departmental solution. It is generally not considered a suitable choice for centralized marketing operations at a large enterprise.
- HubSpot also has a large number of Enterprise accounts and is very positively rated within this segment. In some cases HubSpot is used in conjunction with other marketing automation solutions like Marketo.
When you find a product that closely aligns with your needs, it's easy to evaluate and compare it to its top competitors in the market with the TrustRadius Comparison Ring. These suggestions are based on over 10,000 individual comparisons made by Marketing Automation software buyers on TrustRadius.com.