The Best Marketing Automation Products for Mid-Size Companies (51-500 employees)

Marketing Automation TrustMap™ for Mid-Size Companies
Marketing Automation TrustMap for Mid-Size Companies
The average rating for Marketing Automation products in the Mid-Size Company segment is 3.9 out of 5 (versus 4.3 out of 5 for the Small Business segment). This pattern fits within a larger trend that we often see on TrustRadius.com - as you move up-market and solutions become more complex and user requirements more demanding, average ratings tend to decline.

The average segment focus among vendors serving the Mid-Size Company segment is 41%. Factoring both user ratings and market focus, the Best Marketing Automation products for Mid-Sized companies are:

*Percent of clients that are Mid-Sized Companies as indicated by the mix of reviews on TrustRadius
Product Avg. Mid-Size Company Rating Mid-Size Company Focus* Mid-Size Customer Estimate
Marketo 4.2 60% 1,801
Pardot (Salesforce) 4.0 58% 864

Additionally, the following vendors are Strong Performers in Marketing Automation for Mid-Size companies: highly rated yet have a below average concentration of customers in the Mid-Size Company.

Product Avg. Mid-Size Company Rating Mid-Size Company Focus* Mid-Size Customer Estimate
Act-On 4.3 35% 770
Eloqua 4.0 35% 525
HubSpot 4.6 25% 2,679

When you find a product that closely aligns with your needs, it's easy to evaluate and compare it to its top competitors in the market with the TrustRadius Comparison Ring. These suggestions are based on over 10,000 individual comparisons made by Marketing Automation software buyers on TrustRadius.com.

Comparison Rings of the Best Marketing Automation Products for Mid-Size Companies
Comparison Rings of the Best Marketing Automation Products for Mid-Size Companies