Name: ARRE
Author: WayRay

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Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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ARRE, developed by WayRay AG, is an embedded holographic augmented reality (AR) display designed to convert car windshields into screens for drivers and passengers. This product is specifically targeted towards automotive manufacturers and companies in the transportation industry. According to the vendor, ARRE offers a customizable and immersive AR experience, with a large field of view (FOV) that can fit in any car segment.

## Key Features

**Embedded Holographic AR Display**: According to the vendor, ARRE converts car windshields into screens, providing a customizable and immersive AR experience for drivers and passengers. It offers a large FOV and can fit in any car segment.

**AR User Interface**: The vendor states that ARRE offers a customizable and adaptable AR user interface (UI) that aligns the virtual image with the real world. It provides a large FOV, easy installation in any vehicle, high color saturation, and immunity to sun load.

**AR Rendering Engine**: According to the vendor, ARRE utilizes the AR Rendering Engine (ARRE) software platform to acquire data from sensors, computer vision, and maps. It calculates vehicle positioning and renders virtual objects in real time, accurately positioning them in the real world.

**Add-on Holographic AR Display**: WayRay has designed an advanced Add-on Holographic AR Display for cases where embedding is not feasible. According to the vendor, it provides the same holographic AR experience, customizable UI, large FOV, high color saturation, and off-axis system. It can be installed in commercial air and maritime transport.

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ARRE

Augmented Reality Development

WayRay

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