ARRE

ARRE, developed by WayRay AG, is an embedded holographic augmented reality (AR) display designed to convert car windshields into screens for drivers and passengers. This product is specifically targeted towards automotive manufacturers and companies in the transportation industry. According to the vendor, ARRE offers a customizable and immersive AR experience, with a large field of view (FOV) that can fit in any car segment.

Key Features

Embedded Holographic AR Display: According to the vendor, ARRE converts car windshields into screens, providing a customizable and immersive AR experience for drivers and passengers. It offers a large FOV and can fit in any car segment.

AR User Interface: The vendor states that ARRE offers a customizable and adaptable AR user interface (UI) that aligns the virtual image with the real world. It provides a large FOV, easy installation in any vehicle, high color saturation, and immunity to sun load.

AR Rendering Engine: According to the vendor, ARRE utilizes the AR Rendering Engine (ARRE) software platform to acquire data from sensors, computer vision, and maps. It calculates vehicle positioning and renders virtual objects in real time, accurately positioning them in the real world.

Add-on Holographic AR Display: WayRay has designed an advanced Add-on Holographic AR Display for cases where embedding is not feasible. According to the vendor, it provides the same holographic AR experience, customizable UI, large FOV, high color saturation, and off-axis system. It can be installed in commercial air and maritime transport.