Name: Ascent360
Price: 10 USD
Author: Ascent360

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Flowchart

Development

Higher Education

Education

Association Management

Business Intelligence (BI)

Collaboration

Data Extraction

Embedded Business Intelligence (BI)

File Sync

Risk Management

Streaming Analytics

Visual Collaboration

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Loan Origination

Payment Gateway

Payment Orchestration

Finance and Accounting

Applicant Tracking

Background Check

Contractor Management

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Compliance

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

C/C++ Integrated Development Environments

Cloud Storage

Container Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Tower Servers

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Email Marketing

Event Registration

Heatmap and Session Recording

Landing Page

Marketing Automation

Personalization Engines

Public Relations (PR)

Retail Media Advertising

SMS Marketing

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Sales Pipeline

Sales

Antivirus

Security

Automotive

Forestry

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Acoustic Campaign

Acoustic

Adobe Marketo Engage

Adobe

Intuit Mailchimp

Mailchimp

HubSpot Marketing Hub

HubSpot

Salesforce Marketing Cloud

Salesforce

ActiveCampaign

Constant Contact Lead Gen & CRM

Constant Contact

Oracle Marketing

Oracle

Act-On Software

Act-On

Adobe Campaign

### Customer Relationship Management (CRM
Users have expressed a mix of opinions regarding Ascent360's customer relationship management (CRM) capabilities. While some users appreciate the ease of use and customization options, others have highlighted certain limitations, such as a learning curve and the need for more robust reporting and data analysis features. Despite these challenges, many users acknowledge the value of Ascent360 in streamlining customer data management processes and improving overall efficiency within their organizations.

### Data Integration and Management
Users generally praise Ascent360's data integration and management capabilities. They appreciate the platform's ability to organize customer data effectively and target specific audiences for marketing campaigns based on various data points such as purchase history and customer location. While some users have noted minor navigational issues and delays in data integration, overall, Ascent360's data integration and management features have significantly improved the efficiency and effectiveness of their marketing strategies.

### Segmentation and Audience Targeting
Users consistently praise Ascent360 for its robust segmentation and audience targeting capabilities. They appreciate how the platform organizes customer data and enables them to target specific audiences for tailored marketing campaigns based on various criteria such as purchase date and customer location. The ability to track segmented revenue and effortlessly pull lists has been highlighted as a valuable feature. While some users mention that setting up segmented revenue tracking requires initial effort, they acknowledge that the platform's representatives are readily available to assist, ensuring a smooth process once configured. Ascent360 is lauded for its role in enhancing marketing campaigns by enabling businesses to target audiences effectively and expand their reach to a broader customer base.

### Email Marketing Strategies
Users appreciate Ascent360's email marketing strategies for their ability to streamline the process of creating and sending targeted emails to specific audiences. While some users have noted limitations in integration with certain email service providers and minor navigational issues, the overall consensus is positive regarding the platform's effectiveness in email marketing campaigns. The support team's responsiveness and assistance in onboarding and maintenance have also been highlighted as valuable assets in maximizing the benefits of Ascent360's email marketing strategies.

### Marketing Automation Tools
Users appreciate the time-saving aspect of Ascent360's automation capabilities, allowing for the creation of targeted marketing campaigns with ease. While the platform has proven to be a good fit for some businesses, there are concerns about the level of customization and robustness compared to competitors. The need for more advanced reporting and data analysis features is highlighted as an area for improvement to enhance the overall effectiveness of the marketing automation tools provided by Ascent360.

### Targeted Marketing Campaigns
Some users appreciate Ascent360's targeted marketing campaigns for their ability to integrate various resort programs and automate campaigns efficiently, leading to measurable growth. However, others have noted a lag time in segmenting and targeting contacts, which can be a drawback for some users. Despite mixed opinions, many find that Ascent360 helps in utilizing data effectively to enhance the relevance and reach of marketing campaigns, ultimately aiding in connecting with a broader audience.

Ascent360 is a marketing automation tool that aims to target and engage customers with personalized messages. The vendor claims that this platform is suitable for small to large enterprises in various industries, including retailers, eCommerce brands, bicycle industry, ski resorts, and hospitality. 

Ascent360 offers features for targeted marketing automation, such as segmented and data-driven emails, Facebook campaigns, and text messages. According to the vendor, it provides insights into email open and click rates, allowing businesses to measure the success of their marketing campaigns. The platform integrates with over 100 point of sale (POS), ecommerce, lodging, and other systems, giving businesses a comprehensive view of customer purchase behavior. Ascent360 also provides "off the shelf" reports with key performance indicators like revenue reports, open rates, click rates, and bounce rates.

Easy-to-Use Interface: Multiple users have praised Ascent360 for its user-friendly interface, stating that once they became familiar with the features, navigating the software was a breeze. This has allowed them to quickly and efficiently create targeted marketing campaigns and send audiences to their email clients without any hassle.

Effective Marketing Tools: Reviewers have found Ascent360's marketing tools to be invaluable in driving measurable growth. By integrating all of their different resort programs into the software, users have been able to execute successful pre-arrival emails and deploy other communication tools with ease. The ability to segment audiences and gain actionable insights from a singular dashboard has made planning, executing, and measuring campaigns more efficient.

Responsive Support Team: The support team at Ascent360 has received high praise from multiple reviewers for being incredibly responsive, helpful, and thorough. Users appreciate the assistance provided during onboarding and maintenance processes. With prompt responses and comprehensive guidance from the support team, customers feel supported in utilizing Ascent360 effectively for their marketing needs.

Confusing and Non-Intuitive User Interface: Some users have found the user interface of Ascent360 to be confusing and not intuitive when they first started using it. They mentioned that there is a learning curve to figure out how to use some of the features in the software, which may make it challenging for those who are not technology-savvy.

Slow Speed Compared to Other Systems: Several reviewers have commented on the slower speed of Ascent360 compared to other systems they have seen. This can potentially impact their efficiency and productivity while using the software.

Lack of Customization in Reports: Users have expressed dissatisfaction with the lack of customization options when creating reports in Ascent360, especially when compared to more robust platforms like Google Analytics. This limitation restricts their ability to tailor reports according to their specific needs and preferences.

Ascent360 has proven to be a valuable tool for small teams looking to streamline their marketing efforts. The automation capabilities offered by the platform have enhanced efficiency and reduced human error, resulting in improved overall performance. Users have reported that the tool effectively targets relevant guests, leading to great success in their marketing campaigns. Account managers provided by Ascent360 bring expertise in marketing software, offering insights and tips to help users optimize their strategies.

One of the key use cases of Ascent360 is its ability to integrate multiple sources of information into one centralized database. This includes email sends, customer survey results, and point of sale system integration. By organizing all customer data in a single location, the platform enables users to easily access and analyze various data points. This allows for targeted marketing campaigns based on customer preferences, behaviors, and demographics. Additionally, the account managers provided by Ascent360 have been praised for their creativity and ability to bring fresh ideas to the table. Their guidance helps users reach their goals and explore deeper marketing strategies.

Overall, Ascent360's software has proven to be an invaluable asset for businesses looking to improve their marketing efforts. Through automation, data integration, and personalized campaign targeting, the platform assists users in reaching a wider audience and achieving greater success.

Basic

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Free

Ascent360

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Ascent360

Overview

What is Ascent360?