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Certona is a personalization platform that leverages customer data, including demographics and behavior, to deliver one-to-one real-time targeting across web, email, remarketing, mobile, contact center, and in-store interactions.https://dudodiprj2sv7.cloudfront.net/product-logos/n1/qf/ERN63RDHXAUJ.PNGStrong account management and testing opportunities power this toolIt is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.,Extensive testing opportunities with specifically dedicated resources on Certona's side Account management is very committed to finding areas of opportunity and improvements The strength of the algorithm used to drive personalization Ability to create in-depth product reporting,User portal can be slow, especially with larger reports While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time,7,Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products Strong return on visual search product, which gives customers more views of the product during the search process,sli systems and Monetate,Listrak, Kronos Workforce Central, AdWords
  3. Certona Reviews
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Certona
3 Ratings
Score 8.3 out of 101
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Certona Reviews

Certona
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
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March 19, 2018

Certona Review: "Strong account management and testing opportunities power this tool"

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.
  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
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Certona Scorecard Summary

Likelihood to Recommend (3)
8.3

About Certona

Certona is a real-time omnichannel personalization solution that includes AI-driven individualization. The vendor says Certona powers 73 billion unique experiences each month, and is used by more than 600 brands in 70 countries. The vendor says Certona’s technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.

Solutions
  • Personalized Browse and Discovery
  • Personalized Content
  • Personalized Search
  • Personalized Recommendations
  • Product and Gift Finder

Benefits & Differentiators
  • Real-time, in-session personalization based on contextual, historical, and behaviorial data
  • Advanced autonomous tools and strategies to individualize experiences at scale
  • Dedicated client services and support to test, optimize, and educate

Integrations & Partners
Certona partners with e-commerce, email, mobile, reviews, search, tagging platforms and providers, including but not limited to:
  • Salesforce Commerce Cloud
  • SAP Hybris
  • Oracle
  • IBM
  • YesMail
  • ExactTarget
  • PowerReviews
  • Bazaarvoice
  • Tealium
Categories:  Ecommerce Personalization,  Customer Experience Management

Certona Competitors

Certona Technical Details

Operating Systems: Unspecified
Mobile Application:No