Certona, now part of Kibo Personalization

Certona is a real-time omnichannel personalization solution that includes AI-driven individualization, now from Kibo (acquired 2019). The vendor says Certona’s technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.

Solutions

• Personalized Browse and Discovery
• Personalized Content
• Personalized Search
• Personalized Recommendations
• Product and Gift Finder

Benefits & Differentiators

• Real-time, in-session personalization based on contextual, historical, and behaviorial data
• Autonomous tools and strategies to individualize experiences at scale
• Dedicated client services and support to test, optimize, and educate

Integrations & Partners
Certona partners with e-commerce, email, mobile, reviews, search, tagging platforms and providers, including but not limited to:

• Salesforce Commerce Cloud
• SAP Hybris
• Oracle
• IBM
• YesMail
• ExactTarget
• PowerReviews
• Bazaarvoice
• Tealium