TrustRadius
Certona is a personalization platform that leverages customer data, including demographics and behavior, to deliver one-to-one real-time targeting across web, email, remarketing, mobile, contact center, and in-store interactions.https://dudodiprj2sv7.cloudfront.net/product-logos/n1/qf/ERN63RDHXAUJ.PNGCertonaStrong account management and testing opportunities power this tool2018-03-19T14:04:33.773ZIt is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.,Extensive testing opportunities with specifically dedicated resources on Certona's side
Account management is very committed to finding areas of opportunity and improvements
The strength of the algorithm used to drive personalization
Ability to create in-depth product reporting,User portal can be slow, especially with larger reports
While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time,7,Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
Strong return on visual search product, which gives customers more views of the product during the search process,sli systems and Monetate,Listrak, Kronos Workforce Central, AdWordsVerified User
Unspecified
Certona
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
