Name: chocoBRAIN
Author: chocoBRAIN

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chocoBRAIN is an internet-based subscription service offered by chocoBRAIN GmbH & Co. KG. It aims to assist small to medium-sized businesses in creating and optimizing their marketing websites. According to the vendor, the platform provides a range of features and tools including responsive website design, SEO optimization, marketing automation, content management, and lead generation. These features are designed to cater to the needs of marketing professionals, small business owners, entrepreneurs, digital marketing agencies, and e-commerce companies. By leveraging these tools, businesses can enhance their online presence, attract customers, and drive growth in their respective industries.

## Key Features

**Responsive Website Design**: According to the vendor, chocoBRAIN offers responsive website design, ensuring that websites created using their platform are optimized for various devices, including desktops, tablets, and mobile phones. The responsive design aims to provide a seamless user experience across different screen sizes, improving accessibility and engagement for website visitors.

**SEO Optimization**: The vendor claims that chocoBRAIN provides SEO optimization tools to improve the visibility and ranking of websites in search engine results. The platform offers features such as keyword research, on-page optimization, meta tags optimization, and content optimization. According to the vendor, implementing effective SEO strategies through chocoBRAIN can increase the chances of websites being discovered by potential customers through organic search.

**Marketing Automation**: According to the vendor, chocoBRAIN allows users to automate their marketing processes, saving time and effort in managing campaigns and workflows. The platform offers features such as email marketing automation, lead nurturing, and lead scoring. By automating repetitive tasks and delivering personalized content to leads at the right time, businesses can streamline their marketing efforts and potentially improve conversion rates.

**Content Management System**: chocoBRAIN provides a user-friendly content management system (CMS) that enables users to create, edit, and publish content on their websites. The CMS offers features such as drag-and-drop functionality, customizable templates, and media management. According to the vendor, users can efficiently manage their website content, ensuring it is up-to-date and engaging for their target audience.

**Lead Generation Tools**: According to the vendor, chocoBRAIN offers lead generation tools to help businesses capture and nurture leads effectively. The platform provides features such as landing page creation, lead capture forms, and lead tracking. By utilizing these tools, businesses can attract and convert website visitors into leads, allowing for targeted marketing and potentially increased sales opportunities.

**Social Media Integration**: The vendor claims that chocoBRAIN integrates with popular social media platforms, enabling users to easily share their website content and engage with their audience. The platform offers features such as social media sharing buttons, social media analytics, and social media scheduling. According to the vendor, leveraging social media channels can expand businesses' reach and drive more traffic to their websites.

**Analytics and Reporting**: chocoBRAIN provides robust analytics and reporting features, according to the vendor, to track the performance of websites and marketing campaigns. Users can gain insights into website traffic, visitor behavior, conversion rates, and more. The platform offers customizable dashboards, visual reports, and data export capabilities, allowing businesses to make data-driven decisions and optimize their marketing strategies.

**Email Marketing**: According to the vendor, chocoBRAIN includes email marketing capabilities, allowing users to create and send professional-looking emails to their subscribers. The platform offers features such as customizable email templates, email personalization, and email automation. The vendor states that businesses can effectively communicate with their audience, nurture leads, and drive engagement through targeted email campaigns.

**E-commerce Integration**: According to the vendor, chocoBRAIN integrates with popular e-commerce platforms, enabling businesses to seamlessly sell products or services online. The platform offers features such as product catalog management, shopping cart functionality, and secure payment gateways. The vendor suggests that by leveraging e-commerce capabilities, businesses can expand their revenue streams and provide a convenient shopping experience for their customers.


Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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chocoBRAIN

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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chocoBRAIN

Overview

What is chocoBRAIN?