Name: Clickback
Author: Clickback

Help Desk

Web and Video Conferencing

Customer Support

Automation Testing

Image Recognition

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Supply Chain Management

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Integration

Data Mapping

Data Privacy Management

Database Load Balancing

Database Performance Monitoring

Debugging

Edge Computing

Event Monitoring

Fraud Detection

Governance, Risk & Compliance

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Internet Security

Managed Hosting

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Secret Managers

Security Analytics

Storage Management

Tape Storage

Unified Endpoint Management (UEM)

Virtual Private Cloud (VPC)

WAN Optimization

Wireless LAN

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Community

Computer-Assisted Translation

Content Management

Digital Rewards

Email Marketing

Marketing Analytics

Marketing Automation

Predictive Analytics

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

Microsegmentation

Security

Animation

Chargeback Management

Chiropractic

Construction Management

Tax Practice Management

Vertical-Specific

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### Email Campaign Management
Reviewers seem divided on Clickback's email campaign management capabilities. While some users praise the platform for its ability to customize email campaigns and ensure active email verification, others express frustration with issues such as slow delivery times, blacklisted domains, and difficulties in understanding the workflow. The mixed feedback suggests that Clickback's email campaign management features may have both strengths and areas for improvement, making it essential for potential users to carefully evaluate their specific needs before choosing this platform for their email marketing campaigns.

### Email Marketing Strategies
Reviewers have expressed mixed opinions regarding Clickback's email marketing strategies. While some users have found the platform to be a valuable tool for reaching out to cold contact lists and customizing email campaigns, others have reported challenges with achieving desired results and ROI. The ability to verify email addresses and customize campaigns has been highlighted as a positive aspect, but concerns have been raised about the effectiveness of the platform in penetrating mail servers and generating responses from recipients. It appears that user experiences with Clickback's email marketing strategies vary, with some finding success and others facing limitations in their marketing efforts.

### Email Templates and Customization
The positive feedback regarding Clickback's custom email templates and customization capabilities highlights the platform's strength in catering to diverse user needs. Users appreciate the ease of creating personalized email designs and the support provided in setting up campaigns efficiently. The consensus among reviewers is that Clickback excels in offering a user-friendly interface for crafting tailored email templates, enhancing the overall email marketing experience for businesses.

### Platform Usability and Features
User sentiment regarding Clickback's platform usability and features is varied. While some users find the platform relatively intuitive and appreciate its functionality in helping with cold contact communication, others have reported issues with deliverability, blacklisting of domains, and difficulties in understanding the workflow. Additionally, limitations in certain features, such as embedding links in specific buttons within emails, have been highlighted as areas for improvement. The platform's ability to effectively support users in their email marketing efforts appears to be a point of contention among reviewers.

### Customer Support and Responsiveness
The reviews for Clickback's customer support and responsiveness are mixed. While some users praise the helpful and responsive support team for assisting with email template setup and campaign timing, others express frustration with slow response times and lack of clear explanations for delivery issues. The friendly staff is highlighted as a positive aspect, but there are concerns about the initial difficulty in understanding the system without adequate support. In conclusion, opinions vary on Clickback's customer support and responsiveness, with some users finding it beneficial and others encountering challenges that impact their overall experience.

A user recommends that potential users should have at least several thousand cold contacts to make the most of Clickback. According to the user, businesses looking to grow their leads and revenue should consider using Clickback. Additionally, another user suggests that Clickback is great for B2B purposes and is worth the incremental investment. To determine if Clickback MAIL is right for you, it is recommended to talk to the support team and schedule a demo with them.

Clickback is a lead generation software designed specifically for B2B marketers. According to the vendor, it offers a range of tools and features aimed at converting cold B2B contacts into warm leads. The software is intended for use by marketing professionals, sales professionals, and business development professionals across various industries such as technology, finance, healthcare, manufacturing, and professional services.

## Key Features

**Lead Generation Tools**: Clickback provides a suite of lead generation tools that, according to the vendor, enable B2B marketers to convert cold contacts into warm leads. These tools include Email Lead Generation (ELG) campaigns, Website Visitor Intelligence (WVI) technology, and integration with Marketing Automation (MA) or Customer Relationship Management (CRM) systems.

**Email Lead Generation (ELG) Campaigns**: According to the vendor, marketers can create and send ELG campaigns using Clickback to convert cold contacts into opted-in leads. The software offers a user-friendly interface with templates and a drag-and-drop editor for designing professional emails. Personalization tokens allow for customized content, and an advanced spam checker ensures compliance with email regulations.

**Website Visitor Intelligence (WVI) Technology**: Clickback's WVI technology, as claimed by the vendor, tracks and targets contacts who interact with the website but haven't yet inquired. It identifies anonymous companies and contacts, capturing their form details from ELG campaigns when they fill out forms on the website. This information is said to help marketers nurture unconverted leads effectively.

**List Cleaning and Verification**: According to the vendor, Clickback ensures list hygiene and prevents spam traps by performing comprehensive checks. It removes bad email addresses, spam traps, and honeypots from the list, improving campaign deliverability. Additionally, the software verifies email addresses on import, further enhancing the success of email campaigns.

**Campaign Optimization**: Clickback provides detailed reporting and analytics, according to the vendor, to monitor campaign performance. It monitors over 287 deliverability variables to maximize email deliverability and ensures 100% compliance with CAN-SPAM and CASL regulations. The software also alerts users of potential deliverability threats before sending campaigns.

**Easy Message Creator**: Clickback offers a user-friendly drag-and-drop editor, as claimed by the vendor, for designing visually appealing emails. Marketers can easily create professional email content and preview it on both desktop and mobile devices, ensuring a seamless user experience.

**Website Visitor Intelligence (WVI) Tracking Code**: According to the vendor, Clickback's WVI tracking code enables marketers to track contacts from ELG campaigns who visit the website. This feature provides valuable insights into how contacts interact with the website and fill out forms, allowing for more targeted and personalized follow-up.

**List Hygiene and Verification**: Clickback, as stated by the vendor, ensures list hygiene by removing bad email addresses, spam traps, and honeypots from the list. This feature helps maintain a clean and high-quality contact database, improving the overall success of email campaigns.

**Advanced Spam Checker Tool**: According to the vendor, Clickback's advanced spam checker tool runs email content through filters to identify potential deliverability issues. It ensures compliance with CAN-SPAM and CASL guidelines, helping marketers avoid spam filters and reach the intended recipients effectively.

Straightforward Setup: Several users have found Clickback's process to be straightforward, allowing them to set up email campaigns quickly and easily. They appreciate the simplicity of the platform, which saves time and effort in getting their campaigns up and running.

Effective Self-Help Feature: Reviewers have praised Clickback's self-help feature for its effectiveness in guiding them through the setup process. Users find it helpful in navigating the platform and resolving any issues they may encounter. It serves as a valuable resource for troubleshooting and learning how to maximize the use of Clickback's features.

Top-Notch Customer Support: Many users have commended Clickback's customer support staff for their exceptional service. Customers appreciate that the support team is readily available to assist them whenever they face difficulties or need guidance. The knowledgeable and helpful nature of the staff ensures that users receive prompt assistance and feel supported throughout their experience with Clickback.

Deliverability Issues: Some users have experienced deliverability issues and had their email domains blacklisted after sending campaigns with Clickback. 

Fake Reports: Several users have reported receiving open and click stats for campaigns that were never sent, indicating the presence of fake reports.

Bugs and Technical Issues: Many users have encountered numerous bugs during importing contacts, creating emails, and sending campaigns with Clickback.

Clickback has gained a strong reputation among users for its effectiveness in email advertising. Users highly recommend Clickback as a top-of-the-line company, especially for those looking to effectively communicate their offerings to cold contact lists. It has been a game changer for some users in positively impacting lead generation and customer growth. Clickback allows users to eblast cold contact lists without risking their domain's ability to send or receive email, which is a significant advantage over other platforms. This feature addresses the problem of getting blacklisted for spam emails and ensures that users can reach their intended recipients without any issues.

In terms of pricing, Clickback offers competitive rates based on the number of contacts in users' databases. This makes it suitable for both new and experienced email marketers who are looking for a cost-effective solution. However, some users have expressed concerns about being locked into a one-year contract without fully testing the product. Despite this, many users appreciate the robustness of Clickback as an email marketing solution.

While there have been reports of issues with deliverability, domain blacklisting, and importing contacts, many users find the support team helpful and responsive. The platform itself is relatively intuitive for those familiar with eblast software, although some users have mentioned that it took them several months to fully understand the workflow and sending process. While there may be occasional technical glitches such as receiving stats for campaigns that were not sent, these issues seem to be resolved over time.

Overall, Clickback has proven to be an effective tool for reaching cold contact lists and generating leads. Although there are some challenges and frustrations reported by users, Clickback has garnered positive feedback from those who have seen engagement from recipients and experienced growth through their email marketing efforts.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

LoopFuse (discontinued)

Clickback

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Clickback

Overview

What is Clickback?