Name: Evocalize
Price: 19 USD
Author: Evocalize

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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Evocalize is a collaborative marketing platform that, according to the vendor, aims to optimize local digital marketing operations for real estate agents, mortgage lenders, franchises, and multi-location businesses. The platform caters to businesses of various sizes, ranging from small local businesses to large enterprises. It is utilized by professionals and industries such as real estate agents and brokers, mortgage lenders and loan officers, franchise owners and operators, multi-location businesses, and even restaurants.

## Key Features

**Collaborative Marketing Platform**: According to the vendor, the platform empowers franchisees to create their own local digital marketing programs and optimize performance and program spend across multiple channels. It offers an easy-to-use platform with sophisticated capabilities.

**Blueprints**: The vendor claims that users can create sophisticated franchise digital marketing programs with locked-down messaging, branding, business logic, and audiences. Templates can be customized and launched across multiple channels, allowing for brand standardization while enabling franchisees to add local flavor to their marketing.

**Local Marketing Automation**: The platform offers advanced automation for local marketing, including real-time program optimization, spend allocation, and multi-channel campaign management. According to the vendor, this feature aims to optimize performance and spend for optimal campaign results.

**Artificial Intelligence**: According to the vendor, the platform leverages AI-powered marketing tools for digital marketing. It enables real-time program optimization based on AI and machine learning. The vendor claims that users can predict results and forecast expected outcomes based on spend and channel. Additionally, generative AI is used to generate high-performing content for personalized ad campaigns.

**Data Integration**: The platform allows users to connect any data source, enabling hyper-targeted advertising based on valuable business, third-party, and user data. According to the vendor, campaign performance can be optimized with data-driven feedback. The platform also provides comprehensive reporting and analytics for data-driven decision making.

**Reporting**: The platform offers centralized franchise PPC reporting tools and customizable dashboards for tailored insights. According to the vendor, users can utilize analytics to optimize campaigns and gain complete visibility into location marketing performance.

**MLS Listings**: Users can leverage MLS listings to display highly relevant ads to potential buyers, ensuring the right message is shown at the right time and place. The vendor claims that this feature maximizes the impact of advertising efforts and drives qualified leads.

**Automation Triggers**: According to the vendor, the platform can adapt to each stage of a listing's lifecycle, saving agents time and ensuring consistent brand messaging. Users can automate advertising based on listing status to streamline marketing efforts.

**Geolocation**: The platform allows users to create hyper-localized ads targeting specific neighborhoods and cities. According to the vendor, this feature aims to reach high-intent traffic and capture potential clients' attention. Users can leverage proven keyword lists and geo-modified text for effective targeting.

**Listing Lifecycle**: The platform offers a single program that covers the entire lifecycle of a listing. Dynamic ads adapt to each stage, saving agents time and ensuring consistent brand messaging throughout the listing process.

Basic

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. 
Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.

Enterprise Brand Portal

Evocalize

Digital Asset Management Software enables users to store, share, and control access to digital assets such as images and documents. Some products also enable image manipulation.

Digital Asset Management

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

Uploading assets

Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.

Downloading assets

Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.

Asset storage

Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

Asset sharing

The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

Asset search

Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.

Tagging system

The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.

Content editing

Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

Embed codes

Blocks of HTML code that facilitate the inclusion of videos from third-party sources on websites.

Metadata

Descriptive information about data that can be indexed to assets to facilitate discovery and automation. This also allows asset use cases to be identified.

Collections

Enables users to create and share customizable asset collections with internal or external partners.

User access

Time or role-based access to stored and downloadable assets. This helps ensure that content is both up to date and accessible to only authorized individuals or groups for a predetermined amount of time.

DAM Integrations

Key integrations for Digital Asset Management can include out-of-box software integrations with CMS, CRM, PIM, Marketing Automation, etc.

DAM API

APIs act as an interface between apps and enable the creation of customized integrations that connect DAM platforms to other software. Digital assets can also be accessed and managed through other tools in a user's tech stack.

Workflow automations

Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

Related asset discovery

Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Data exportability

Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

Content analytics

Allow users to track digital asset usage and user engagement metrics across multiple channels.

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Evocalize

Overview

What is Evocalize?