We utilize FlexPod with VMware for both virtual and physical hosts in our data center. Our primary usage is a private cloud offering via the VMware hosts. My team sells back hosting services to other departments within the company, allowing them to get 24/7 support and hosting without having to pay for IT staff out of their own budgets, while ensuring that the support team, being members of the same company, have a vested interest in providing up time and service that an external provider might not have.