Name: HeadBidder
Price: 6 USD
Author: ELMAN SYSTEMS

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HeadBidder is a header bidding platform offered by HeadBidder.net that aims to help online publishers optimize their ad revenue by implementing header bidding technology. This platform is designed for small to large-sized publishers and is said to be widely used by professionals in the digital advertising industry, including ad operations managers, programmatic advertising professionals, media buyers, and digital advertising agencies. According to the vendor, HeadBidder offers user-friendly features and compatibility with over 240 bidding platforms, allowing publishers to manage multiple demand partners, increase competition for ad inventory, and potentially maximize their overall yield.

## Key Features

**Wrapper**: According to the vendor, HeadBidder provides an online console that allows publishers to easily add sites and bidders, select parameters, and manage their header bidding setup. It also offers a ready-to-go wrapper script and DIVs for straightforward copy/paste integration on websites, potentially saving time and development costs.

**Analytics**: HeadBidder offers an embedded analytics option that, according to the vendor, provides publishers with more in-depth statistical information compared to demand partners' reports. It records all bids received, not just the winning ones, potentially enabling publishers to make more informed decisions and optimizations to enhance their ad revenue.

**Google Ads Manager Integration**: According to the vendor, HeadBidder seamlessly integrates with Google Ads Manager through manual and automatic integration options using API access. This integration is claimed to enhance auction performance and provide flexibility in ad stack setup, potentially helping publishers maximize their ad revenue potential.

**Compatible with more than 240 bidding platforms**: HeadBidder is said to support over 240 bidding platforms, making it highly versatile and compatible. According to the vendor, this allows publishers to optimize their ad revenue across various ad formats, including Banner and In-stream Video, with future support for Native, In-App, and Out-stream Video.

**Easy Copy & Paste setup**: According to the vendor, HeadBidder offers a simple setup process for the Header Bidding Wrapper. Publishers can reportedly complete the setup with just a few clicks, and traditional 'waterfall' solutions can still be served as a backup or through Google Ads Manager integration.

**Maximize yield**: The vendor claims that HeadBidder helps publishers achieve an average revenue uplift of 30% by attracting higher bids for their digital ad inventory. By increasing competition for ad placements, HeadBidder aims to maximize the overall yield for publishers.

**Minimal latency**: According to the vendor, HeadBidder loads asynchronously using a CDN, potentially improving page latency and user experience. It performs auctions in the background, allowing page content to render first and minimizing disruption to the user's browsing experience.

**Prebid.js and Google Ad Manager integration**: HeadBidder offers automated integration with Prebid.js setup and Google Ads Manager, according to the vendor. This integration is claimed to enable publishers to easily create Google Ad Manager Orders and corresponding entities using the console. It also allows for price granularity and other settings directly within the console.

**Header Bidding Video**: According to the vendor, HeadBidder's wrapper supports video header bidding and the selection of auction winners. It integrates with ad servers, VAST cache servers, and video players, providing statistical records for video ad sales and potentially enabling publishers to make data-driven decisions.

**Prebid.js and Amazon Publisher Services integration**: HeadBidder facilitates integration of Prebid.js with Amazon Publisher Services (APS), according to the vendor. This integration is said to result in better demand from Amazon marketplace sellers and build competition between Prebid-driven and APS customers. Detailed reports are provided to track performance.

Basic

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

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Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

HeadBidder

Ad serving describes the technology and service that places advertisements on web sites.

ELMAN SYSTEMS

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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HeadBidder

Overview

What is HeadBidder?