Name: InsightStore
Author: CivicScience

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Functional Testing

Kubernetes Monitoring

No-Code Development

Development

Admissions and Enrollment

Classroom Management

Education

Business Intelligence (BI)

Collaboration

Facility Management

Statistical Analysis

Workspace Planning

Enterprise

Accounting

Accounts Payable

Financial Planning and Analysis (FP&A)

Hedge Fund

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Block Storage

Cloud Data Warehouse

Cloud Storage

Configuration Management Databases

Deception Technology

Encryption Key Management

Fraud Detection

Integration Platform as a Service (iPaaS)

IoT Device Management

Load Balancing

Network Performance Monitoring

Operating Systems

SOA Governance

SaaS Backup

Server Virtualization

Service Desk Outsourcing

Vector Databases

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Success

Digital Content Creation

Email Marketing

Market Intelligence

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Field Sales Software

Sales Performance Management

Sales

Agriculture

Construction Takeoff and Estimating

Dealer Management

Direct Secure Messaging

Equipment Rental

Fleet Management

Insurance Suites

PCB Design

Rental Property Management

Restaurant Management

Vertical-Specific

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InsightStore, developed by CivicScience, is a Consumer Insights Enablement Platform that aims to provide real-time data-driven solutions for businesses. According to the vendor, this platform is designed to cater to companies of various sizes, from small businesses to large enterprises. It is intended for use by professionals in market research, business analysis, marketing, advertising, and media industries. With its advanced AI capabilities and comprehensive features, InsightStore is positioned to assist businesses in converting data into actionable insights more efficiently, facilitating informed decision-making and strategic planning.

## Key Features

**AI-Enabled**: According to the vendor, InsightStore utilizes advanced AI capabilities to enhance data collection and analysis processes, potentially resulting in more accurate insights.

**Real-Time Consumer Insights**: InsightStore claims to offer real-time consumer insights, ensuring businesses stay up-to-date with the latest trends and consumer preferences. The platform reportedly collects over 4 million U.S. survey responses daily, providing a comprehensive and timely data set.

**Predictive Power**: The vendor claims that InsightStore has proven predictive power, accurately forecasting economic, market, category, and individual business outcomes. It is said to provide precise short-term and long-term accuracy in predicting performance.

**Data Exportation**: InsightStore allows users to export data in raw data files and APIs, potentially enabling seamless integration with other platforms and systems. This feature offers flexibility in analyzing and utilizing collected data.

**Managed Ad Services**: InsightStore offers managed ad services, providing businesses with comprehensive delivery and measurement of advertising campaigns. The vendor claims that this feature ensures cost-effective and optimized advertising efforts for maximum impact.

**Full Service Reporting**: InsightStore provides full-service reporting, offering comprehensive and detailed insights into consumer behavior and market trends. According to the vendor, this feature allows businesses to gain a deeper understanding of their target audience and make informed decisions.

**White Glove Service**: InsightStore offers white glove service, providing personalized and dedicated support to clients. The vendor claims that this feature ensures businesses receive the necessary assistance in utilizing the platform and maximizing its potential.

**Raw Data Files and APIs**: According to the vendor, InsightStore allows users to access raw data files and APIs, providing flexibility in data analysis and integration with other systems. This feature enables businesses to customize their data analysis processes according to their specific needs.

**Delivery and Measurement**: InsightStore enables businesses to effectively deliver and measure advertising campaigns across digital and CTV platforms. The vendor claims that this feature ensures advertising efforts are targeted and optimized for maximum results.

**Advanced AI Capabilities**: InsightStore leverages advanced AI capabilities, tools, and professional services to enhance data collection, analysis, and prediction. According to the vendor, this feature enables businesses to gain deeper insights and make data-driven decisions.

Personal

Team

Department

Organization

Clear Analytics

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Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

CivicScience

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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InsightStore

Overview

What is InsightStore?