Name: laila
Author: Mazer

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Content Management

Payment Facilitation

Visitor Management

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Server

Cloud Storage

Container Security

Data Center Backup

Data Preparation

Embedded Database

Enterprise Service Bus

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Message Oriented Middleware

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Ecommerce Personalization

Email Marketing

Marketing Attribution

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Aviation

Fleet Management

Hospital Management

Intelligent Document Processing

Online Ordering

Online Voting

Practice Management

Veterinary

eDiscovery

Vertical-Specific

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Laila is a conversational AI platform developed by Mazer s.r.l that offers lead generation and customer care solutions. According to the vendor, Laila utilizes artificial intelligence to enhance sales and improve brand reputation through a rewarding purchasing experience and emotional customer service. The platform is said to be suitable for businesses of all sizes, from small enterprises to large corporations, and is used by various professions and industries including e-commerce companies, customer service departments, marketing teams, sales teams, and the retail industry.

## Key Features

**Lead Generation**: According to the vendor, Laila uses user behavior observation to create personalized commercial proposals that cater to individual needs, generating qualified leads through engaging natural conversations.

**Customer Service**: The vendor claims that Laila provides 24/7 customer care assistance, offering support for common queries and issues without incurring significant operational costs. The Human Takeover feature allows seamless transition to human operators when necessary.

**Performance Monitor**: Laila offers a real-time monitoring and measurement dashboard, allowing users to track and analyze the performance of each conversation. This feature is said to help businesses identify anomalies and quickly resolve any communication issues.

**Sales Funnel**: According to the vendor, Laila guides users through a natural progression from being a user to becoming a prospect, capturing their attention and directing it towards their specific interests. Marketing conversations can be tailored to individual users based on their behavior and preferences.

**Brand Reputation**: The vendor claims that Laila enhances the reputation of e-commerce businesses by providing personalized and attentive customer service. According to the vendor, every activity is performed with the care and precision of a human operator, resulting in positive user experiences.

**E-Commerce Plugin**: Laila offers integration with popular e-commerce platforms such as WooCommerce, Magento, and PrestaShop through user-friendly plugins. Users can install Laila on their websites and receive assistance with common inquiries and support during the purchasing process.

**Human Takeover**: According to the vendor, Laila provides independent online assistance but strategically involves human operators when necessary. The Human Takeover feature enables a two-level customer service system, with Laila handling automated tasks and human operators managing sensitive or complex conversations.

**Conversational User Experience (cUX)**: The vendor states that Laila's natural conversational abilities are the result of extensive research and development in the field of conversational user experience (cUX). According to the vendor, this ensures that users have a positive and human-like experience during their interactions with the platform.

Personal

Growth

Intercom is an AI-first customer service platform that enhances the customer experience and improves operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.

The Early Stage program

Proactive Support Plus add-on

Expert

Advanced

Essential

Intercom

laila

Lead Generation

Mazer

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Automated lead capture

Auto-collection of leads from websites, forms, and third-party sources such as social media. This may include compliance with GDPR and other regulatory standards.

Automated follow-ups

Email or text follow-up messages are automatically sent in response to buying signals from potential customers. Contacts may be segmented and tagged for auto-replies with personalized messaging.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Form Building

Enables users to build and customize forms for lead capture or research.

Drag & Drop editing

Allows users to edit forms using click, drag, and drop functionality.

Branding customization

Design capabilities for tailoring forms to specific brand requirements.

Different question types

Rating, Multiple choice, Picture choice etc.

Conditional logic paths

Enables the inclusion of conditional statements (if/then/else) to depict different paths based on defined conditions.

Embedded calculations

Allows form fields to be calculated using embedded formulas.

Form templates

Pre-built or customizable form and landing page templates.

Custom code

Enables users to insert their own coded sections via CSS, HTML, Javascript, etc.

Web embedding

The ability to embed forms on websites or landing pages.

Mobile responsiveness

Optimization for use on different mobile devices.

Date picker

UI widget that enables users to pick a date from a pop-up calendar.

File upload

Dynamic content

The ability of form content to change based on varying input data or user behavior.

Conversion Rate Optimization

Allows users to run tests and analyze results of different versions of landing pages and forms, with the goal ofoptimizing their conversion rate.

Drop-off analytics

Enables users to analyze at which point in a form, landing page, or website a customer exited, or dropped off, without completing a desired action.

KPI analytics

Provide key performance indicators (KPIs) such as conversion rate over time, as well as information about time of submission, time spent on site, device used, etc.

A/B tests

Allows users to test and optimize different versions of a form or landing page.

Lead Management Integrations

To help generate and manage leads, the software may provide native 3rd-party integrations with CRM, email, or social media marketing tools.

Integrations with advertising platforms

This includes paid search and social advertising on Google, Meta, LinkedIn, TikTok etc.

Integrations with CRMs

Includes integrations with CRMs such as Hubspot, Salesforce, and Pipedrive.

Integrations with data storage tools

This may include data storage tools such as Excel or Google Sheets.

Integrations with lead automation tools

Lead automation tools may include products such as Zapier.

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laila

Overview

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