Name: Mergo
Price: 1.5 USD
Author: Mergo

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

AI Development

Image Recognition

Version Control

Development

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Workflow

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Network Adapters (CNAs)

Custom Software Development Services

Data Integration

Data Privacy Management

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Migration

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

NoSQL Databases

Privileged Access Management

Release Management

Server Management

Tape Storage

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Customer Journey Mapping

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Headless eCommerce

eCommerce Analytics

Sales

Animation

Computer-Aided Design (CAD)

Construction Workforce Management

Loan Servicing

Patient Engagement

Vertical-Specific

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### Email Deliverability and Performance
Users have expressed mixed feelings regarding Mergo's email deliverability and performance. While some users have reported high open rates in the past, recent experiences have shown a significant drop in open rates, leading to concerns about the platform's effectiveness. Additionally, issues with unsubscribing and the unsubscribe button's design have been highlighted as areas for improvement. Despite some users finding Mergo's email deliverability reliable, others have faced challenges that have impacted their overall satisfaction with the platform's performance in this aspect.

### Email Tracking and Analytics
Users appreciate Mergo's email tracking and analytics functionality for its convenience in monitoring opens, bounces, and unsubscribes. However, concerns have been raised regarding the accuracy of tracking data and the challenge of managing unsubscribed contacts effectively. Despite these drawbacks, Mergo's email tracking and analytics capabilities are seen as beneficial for smaller to mid-size projects, offering ease in mass emailing and tracking communication engagement.

### Campaign Effectiveness Reporting
Users have expressed mixed feelings about Mergo's campaign effectiveness reporting feature. While some appreciate its simplicity and time-saving contact integration, others have raised concerns about issues such as unsubscribing glitches and a decline in open rates. The varying experiences highlight the importance of thorough evaluation and consideration when utilizing Mergo's campaign effectiveness reporting capabilities.

### Email Campaign Management
Users consistently highlight Mergo's email campaign management as a standout feature, emphasizing its ease of customization and quick deployment of campaigns. The platform's integration with Gmail and other Google products is particularly appreciated by users, streamlining the process and making it intuitive for those already familiar with these tools. Despite some minor inconveniences like having to clear tracking columns in Google Sheets, users find Mergo's email campaign management to be a reliable and efficient solution for reaching their customers effectively.

### Bulk Email Strategies
Users have highlighted the convenience of sending bulk emails in one go and the time-saving aspect of Mergo's bulk email strategies. The ability to personalize and customize emails for bulk lists has been appreciated for enhancing communication and engagement tracking. However, concerns have been raised about deliverability issues, a confusing unsubscribe button, and difficulties in managing unsubscribed contacts effectively. Despite some positive feedback, there seems to be a need for improvement in certain aspects of Mergo's bulk email strategies to address user concerns effectively.

### Automated Follow-ups
The reviews suggest that users find Mergo's automated follow-ups feature to be a valuable tool for streamlining communication and enhancing productivity. While some users express a desire for more flexibility in setting up multiple automated follow-ups within a single campaign, overall, the consensus leans towards the positive side. The ability to send follow-up emails within the same thread and easily track responses appears to be a key selling point for many users.

Mergo - Mail Merge is a mail merge add-on for Google Sheets developed by Scriptit. According to the vendor, Mergo aims to simplify the mail merge process by seamlessly integrating with Gmail and Google Sheets. It allows users to send personalized email campaigns directly from Gmail using data from a Google Sheets spreadsheet. Mergo is designed for individuals, small businesses, and larger organizations in various professions and industries.

## Key Features

**Gmail & Google Sheets Integration**: According to the vendor, Mergo seamlessly integrates with Gmail and Google Sheets, enabling users to send mail merges directly from their Gmail account using data from a Google Sheets spreadsheet.

**Email Template Personalization**: The vendor claims that Mergo enables users to personalize their email templates by adding merge fields to customize the email content, subject line, links, images, and more.

**Mail Merge With Attachments**: According to the vendor, Mergo allows users to include attachments in their email campaigns by uploading files to a Google Drive folder. Users can add the file titles next to each recipient in the Google Sheets spreadsheet, and Mergo automatically adds the corresponding attachments to the emails.

**Email Tracking**: The vendor states that Mergo provides comprehensive email tracking capabilities, allowing users to monitor the performance of their email campaigns. Users can track email opens, clicks, responses, bounces, and unsubscribes directly from their Google Sheets spreadsheet.

**Scheduling**: According to the vendor, Mergo offers a scheduling feature that allows users to specify the date and time for their email campaigns to be sent. This feature aims to help users choose the best time to reach their target audience and increase the likelihood of engagement and response.

**Email Preview**: The vendor claims that Mergo provides users with an email preview feature, allowing them to review their email drafts and ensure that the formatting, links, and tags are correct before launching the mail merge. This feature aims to help users maintain professionalism and accuracy in their email campaigns.

**CC/BCC Recipients**: According to the vendor, Mergo simplifies the process of including CC (Carbon Copy) and BCC (Blind Carbon Copy) recipients in email campaigns. Users can add CC and BCC columns in their Google Sheets spreadsheet and select them during the Mergo setup.

**Google Contacts Integration**: The vendor states that Mergo integrates with Google Contacts, allowing users to easily import and use contact lists from their Google account. Users can choose specific groups and data from Google Contacts to import into their Google Sheets spreadsheet for mail merges.

**Email Aliases & Custom Reply-to**: According to the vendor, Mergo enables users to send their email campaigns from another account set up as an alias in Gmail. Users can also customize the reply-to address, ensuring that any replies from recipients are directed to the desired email address.

**Unsubscribe Management**: The vendor claims that Mergo includes an unsubscribe management feature that allows users to insert an unsubscribe link in their emails. This feature aims to help prevent spam issues and ensure compliance with GDPR regulations.

Bulk email sending: Many users have praised Mergo for its ability to send bulk emails in one go, saving them a significant amount of time. 

Seamless integration with Gmail: Users appreciate the simple and easy integration of Mergo with Gmail, allowing for straightforward email campaign setup, initiation, and monitoring.

Efficient mail merge functionality: The process for merging emails in Mergo has been described as smooth and effective by several users. They have not encountered any issues such as emails ending up in spam folders.

Fake Reviews: Some users have encountered fake reviews on Mergo's Google Marketplace page, which has made it challenging for them to accurately judge the software before purchasing.

Functionality Flaw with Unsubscribed Contacts: There is a significant flaw in Mergo's functionality that affects resetting unsubscribed contacts. After removing someone from the unsubscribed list, some users have reported that opening the sheet's tracking report adds the person back to the unsubscribed list. This issue becomes more problematic when dealing with multiple sheets, as it can be tedious or even impossible to find and edit these contacts.

Deliverability Concerns: Some users have expressed concerns regarding deliverability with Mergo. One user mentioned experiencing lower open rates of around 20% compared to other email clients like Convertkit, Mailerlite, Getresponse, and SendPulse. They also expressed frustration with the lack of support in resolving this issue.

Mergo has proven to be an effective tool for scheduling mail merges at specific dates and times, according to users. This feature enables users to plan and automate their email campaigns, ensuring that messages are sent out at the most opportune moments. Users have also appreciated Mergo's ability to send emails from different addresses, such as aliases in Gmail or different reply-to addresses, allowing for more personalized communication while ensuring that no responses are missed.

Another key use case of Mergo is its capability to send emails with mail merge using different templates. This functionality has been well-received by users as it simplifies the process of customizing and sending email campaigns quickly. The software integrates seamlessly with Google Sheets, making it particularly useful for organizations with a large number of members who need to manage and send messages efficiently. Additionally, Mergo's availability of helpful videos for setup and usage has contributed to its overall user-friendly experience.

Mergo has found success in various scenarios, including publicity purposes such as promoting events in colleges. Users have recommended Mergo to others looking to deliver more efficient campaigns. Its ability to handle mass emailing and track emails has made it especially valuable for smaller to mid-size projects. However, users have advised caution when setting up a large number of emails to be sent simultaneously, particularly when dealing with tens of thousands of emails.

Overall, Mergo has received positive feedback from users who consider it a great email campaign manager and a valuable tool for sales. It allows users to send important announcements from specific email addresses and track the performance of their campaigns through easy reporting. Moreover, contacting customer support has been quick and easy for those who require assistance.

Basic

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Free

Lite

Premium

Growing

Forever free plan

Advanced

Mergo

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Mergo

Overview

What is Mergo?