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What is Mergo?

Mergo - Mail Merge is a mail merge add-on for Google Sheets developed by Scriptit. According to the vendor, Mergo aims to simplify the mail merge process by seamlessly integrating with Gmail and Google Sheets. It allows users to send personalized email campaigns directly from Gmail using data from a Google Sheets spreadsheet. Mergo is designed for individuals, small businesses, and larger organizations in various professions and industries.

Key Features

Gmail & Google Sheets Integration: According to the vendor, Mergo seamlessly integrates with Gmail and Google Sheets, enabling users to send mail merges directly from their Gmail account using data from a Google Sheets spreadsheet.

Email Template Personalization: The vendor claims that Mergo enables users to personalize their email templates by adding merge fields to customize the email content, subject line, links, images, and more.

Mail Merge With Attachments: According to the vendor, Mergo allows users to include attachments in their email campaigns by uploading files to a Google Drive folder. Users can add the file titles next to each recipient in the Google Sheets spreadsheet, and Mergo automatically adds the corresponding attachments to the emails.

Email Tracking: The vendor states that Mergo provides comprehensive email tracking capabilities, allowing users to monitor the performance of their email campaigns. Users can track email opens, clicks, responses, bounces, and unsubscribes directly from their Google Sheets spreadsheet.

Scheduling: According to the vendor, Mergo offers a scheduling feature that allows users to specify the date and time for their email campaigns to be sent. This feature aims to help users choose the best time to reach their target audience and increase the likelihood of engagement and response.

Email Preview: The vendor claims that Mergo provides users with an email preview feature, allowing them to review their email drafts and ensure that the formatting, links, and tags are correct before launching the mail merge. This feature aims to help users maintain professionalism and accuracy in their email campaigns.

CC/BCC Recipients: According to the vendor, Mergo simplifies the process of including CC (Carbon Copy) and BCC (Blind Carbon Copy) recipients in email campaigns. Users can add CC and BCC columns in their Google Sheets spreadsheet and select them during the Mergo setup.

Google Contacts Integration: The vendor states that Mergo integrates with Google Contacts, allowing users to easily import and use contact lists from their Google account. Users can choose specific groups and data from Google Contacts to import into their Google Sheets spreadsheet for mail merges.

Email Aliases & Custom Reply-to: According to the vendor, Mergo enables users to send their email campaigns from another account set up as an alias in Gmail. Users can also customize the reply-to address, ensuring that any replies from recipients are directed to the desired email address.

Unsubscribe Management: The vendor claims that Mergo includes an unsubscribe management feature that allows users to insert an unsubscribe link in their emails. This feature aims to help prevent spam issues and ensure compliance with GDPR regulations.