Name: Paragone
Author: Perion Network

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Beta Testing

Innovation Management

No-Code Development

Product Analytics

Version Control

Development

Learning Management

Student Management

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Demand Planning

Enterprise Asset Management

Enterprise Content Management

Environmental Health and Safety (EHS)

Internal Communications

Enterprise

Accounting

Anti-Money Laundering (AML)

Merger and Acquisition

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Cloud Storage

Data Center Cooling

Data Center Networking

Fraud Detection

Function as a Service (FaaS)

Graph Database

Integration Platform as a Service (iPaaS)

LAN Switches

Network Operating Systems

Network Performance Monitoring

Object Storage

Open-Source Database

Rack Servers

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Customer Relationship Management (CRM)

Lead Management

Sales Incentive Compensation Management

Trade Promotion Management

Sales

Data-Centric Audit Protection (DCAP)

Database Security

GDPR Compliance

Security

Apparel

Clinical Data Management

Clinical Trial Management

Interior Design

Lease Management

Online Ordering

Simulation

Warranty Management

Vertical-Specific

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Paragone Business Manager is a social advertising management platform specifically designed for performance marketers. It caters to the needs of performance marketers, digital marketing managers, social media managers, advertising agencies, and e-commerce companies of all sizes.

## Key Features

**Actionable Performance Monitor**: Users can gain real-time visibility into their paid social advertising activities across multiple networks. The platform provides insights to identify areas for improvement and predicts campaign success using AI-powered analytics.

**Performance Simulator**: Users can simulate and test their performance strategies, predict future performance goals, calculate the probability of achieving campaign objectives, and rank campaigns, audiences, and creatives based on their performance.

**Growth Manager Monitor**: The platform offers a calendar view to help users organize their launch phases, product launches, and business units. Real-time tracking of KPIs and stats allows users to identify bottlenecks and opportunities. Customizable data visualizations provide deeper analysis of campaign results.

**Media Buyer Monitor**: Users can leverage the platform's predictive system to identify growth opportunities. AI analysis of data from multiple social media channels helps users find actionable insights for campaign optimization. Real-time campaign adjustments and actions can be made to maximize performance.

**Automated Campaign Management**: The platform enables users to automate campaign actions based on predefined business rules, performance metrics, or external events. It offers a centralized view of ad accounts and social channels for efficient management and streamlines time-consuming activities.

**Collaborative Performance Reporting**: Users can share real-time dashboards with multiple stakeholders, facilitating collaboration and communication within the platform. Customizable reporting options allow users to share performance results tailored to specific needs.

**Google Analytics Attribution**: The platform allows users to connect social behaviors with marketing conversions, measure the actual return on ad spend, and make data-driven decisions to optimize their social media strategy based on attribution insights.

**Partnerships**: Paragone Business Manager collaborates with a wide range of partners, including leading social media and online advertising networks, to meet diverse digital advertising needs. The platform also engages in co-innovation with agency partners to deliver exceptional online ad results.

**ROI Calculator**: Users can calculate the potential Return On Investment by leveraging Paragone APM for cross-channel social advertising. The platform allows customization of parameters such as ad accounts, report updates, and campaign modifications to generate insightful reports that unlock business value.

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

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Maropost Marketing Cloud

Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.

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Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

Perion Network

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Cross-Channel Campaign Management Software

Paragone

Overview

What is Paragone?

Key Features...