Name: Purecast
Price: 500 USD
Rating: 4 (1 reviews)
Author: Puresend

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Interactive Application Security Testing (IAST)

Service Mesh

Software Repositories

WebOps

Development

Board Management

Business Intelligence (BI)

Collaboration

Contract Management

Email Spam Filter

Supply Chain Management

Enterprise

Accounting

Digital Banking

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

Cloud Storage

Data Center Infrastructure Management

Data Observability

Data Privacy Management

Database Load Balancing

Desktop Outsourcing

Enterprise Architecture Management

Ethernet Switches

Fraud Detection

Integration Platform as a Service (iPaaS)

Internet Security

Log Management

Managed IT Service

Network Performance Monitoring

Network Simulation

NoSQL Databases

Packet Analyzer

Single Sign-On

Software Defined Storage (SDS)

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Signage

Email Management

Email Marketing

Marketing Analytics

Marketing Automation

Retail Media Advertising

Search Engine Marketing (SEM)

Social Media Customer Service

Social Media Management

Social Media Monitoring

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Presales

Sales

Video Surveillance

Security

Construction Management

Equipment Rental

HIPAA Compliance

InsurTech

Investment Portfolio Management

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Purecast is an email delivery solution designed to optimize email campaigns and improve results for email marketers. According to the vendor, Purecast offers a variety of services and features to enhance email delivery. It caters to businesses of all sizes, including small startups and large enterprises. Email marketers, digital marketers, marketing agencies, e-commerce companies, and non-profit organizations across different industries can leverage the capabilities of Purecast.

## Key Features

**Audience Behavior Reporting (ABR)**: According to the vendor, Purecast provides a comprehensive reporting feature that enables users to analyze the engagement of their audience. It offers customizable filters and up to one year of historical campaign data. This feature aims to provide insights into engagement patterns, including who is engaging, what they are engaging with, and when they are engaging.

**IP / Domain Monitoring**: Purecast offers daily monitoring of IP and domain reputation to ensure optimal email deliverability. Users can request delisting and unblocking as needed to maintain a good sending reputation.

**SMTP Relay**: According to the vendor, Purecast includes SMTP relay capabilities with detailed delivery and engagement reporting. Users can track the performance of their email campaigns and gain insights into delivery rates and recipient engagement.

**Expert Guidance**: Purecast provides best practice email sending guidance from experienced industry professionals. Users can benefit from their expertise to optimize their email marketing strategies and improve campaign effectiveness.

**Custom Ramp/Warm Up Plans**: Purecast offers tailored ramp-up and warm-up strategies with ongoing monitoring to ensure successful email delivery. This feature aims to help users establish a positive sender reputation and gradually increase sending volumes.

**All Email Sent via Cluster Technology**: Purecast utilizes proprietary cluster technology with dedicated IPs to send emails, ensuring efficient and reliable delivery.

**Split Mail Streams**: According to the vendor, Purecast allows users to split mail streams across different sets of IPs. This feature enables users to manage different types of emails, such as transactional, marketing, or third-party emails, separately, optimizing deliverability and performance.

**Adaptive Delivery**: Purecast integrates Adaptive Delivery from Sparkpost to optimize email delivery. This feature utilizes advanced algorithms to improve the chances of emails reaching the intended recipients' inboxes.

**List Creation**: Purecast offers 25 standard data fields for creating contact lists, along with the ability to create custom data fields for personalized targeting. Users can organize and segment their contacts based on specific criteria to enhance campaign effectiveness.

**Real-Time Reporting**: Purecast provides real-time reporting with summary, detail, domain-level, engagement, and delivery reports. Users can access up-to-date information on campaign performance and monitor key metrics to make data-driven decisions.


Reliability and Efficiency: Users have consistently praised Purecast for its reliability and efficiency as an email marketing software. Several reviewers have stated that the software is dependable, allowing them to send high volumes of emails without any issues. The efficient automated email response system has also been commended by numerous users, who find it easy to set up and manage. 

User-friendly Interface: Many users appreciate Purecast's user-friendly interface, which makes it easy to navigate and use the software. Reviewers have mentioned that they can access the service from any web browser, making it convenient for professionals on-the-go. Additionally, the intuitive workflow of Purecast has helped new users quickly become familiar with the software, even after implementation.

Exceptional Customer Service: Purecast's customer service has received positive feedback from multiple reviewers. Users have expressed their satisfaction with quick response times and issue resolution when reaching out for support. The customer care team is noted for providing step-by-step guidance and working closely with users to customize solutions based on their specific needs.

Steep Pricing: Some users have felt that the pricing structure of Purecast is considered steep. They believe that the solution may be slightly pricey for some businesses, which could deter potential customers from choosing this software.

Complex Interface: Reviewers have mentioned that the interface of Purecast takes time to get used to and can appear complex at times. This complexity has made it difficult for some users to navigate and utilize the features effectively, impacting their overall user experience.

Limited Language Options: A common concern raised by reviewers is the limited language options available in Purecast. Currently only offered in English and Chinese, this restricts usage for non-English or non-Chinese speakers. Users who prefer other languages may find it inconvenient or inaccessible to use this software.

Purecast offers a range of powerful use cases that have proven to be invaluable for users across different industries. Users primarily utilize Purecast for outbound email solutions, automated responses, social media management, and E-commerce integration. This versatile platform also serves as a reliable tool for conducting surveys. Users have found that Purecast's features, such as auto-replies, tracking bounced emails, junk email observance, and incident-triggered emails, have greatly enhanced their email management and marketing efforts. The product's reliability and consistency have allowed users to solve problems efficiently and enhance their overall visual experience.

In addition to its email management capabilities, Purecast provides easy access to fitness exercises and videos, keeping users motivated and engaged. This on-demand availability of videos is highly appreciated by users who seek convenient and flexible workout options. Moreover, Purecast's custom solution offers cost-effectiveness and quick implementation within weeks, making it an attractive choice for businesses of all sizes.

One notable aspect of Purecast is its user-friendly interface, which allows power users to navigate the platform with ease. While it doesn't require extensive hand-holding or explanatory interfaces, the product's customer service team is always available to provide support when needed. The combination of a user-friendly interface and responsive customer service makes Purecast a preferred choice for those seeking an efficient email management and marketing solution. Whether it's automating responses or integrating with E-commerce systems, Purecast has garnered high recommendations from users who appreciate its versatility and effectiveness in meeting their specific needs.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Outreach

Engagement

Lifecycle Marketing

Right On Interactive

Purecast

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Puresend

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Purecast

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What is Purecast?