Salesforce Audience Studio (formerly Salesforce DMP) Reviews

25 Ratings
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Score 6.5 out of 100

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Reviews (1-7 of 7)

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September 23, 2020
Omar MAES | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source
It was used mainly for the company to gather intelligence about our clients and try to segment them and push offers accordingly to what we could expect them to be interested in. The software helped us to gain some good clients and achieve more deals while focusing more on getting new partners in.
  • Segment client audience.
  • Assign account manager dynamically.
  • Expensive in the long run.
  • Expensive setup to get the maximum of the software.
Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
The support is almost inexistent. We have been requesting help from them a few times without success. The overall strategy of Salesforce is to provide jobs to an army of consultancy firms dedicated to integrating Salesforce solution rather than providing a sometimes simple answer to basic user questions. Frustrating, especially when you try to make the solutions work for your own needs which can change from time to time.
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September 18, 2020
Jonathan Sandoval | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Simply the best CRM platform in existence, every company should make a contract with Salesforce Audience Studio in order to keep track of their audience processes, developers just like me tend to be constantly learning new ways to improve our techniques using the platform, so most of us are really committed. The way my organization uses it commonly is to accomplish some tasks required by external companies requiring solutions for their CRM platforms, most of the times it's all about improving their employees' tasks, creating apps to help them register new information quicker and more efficiently, also designing a comfortable environment.
  • Audience in an ordered way.
  • Well prepared documentation.
  • Simplicity.
  • Flexibility.
  • Open-source.
It is less appropiate to build a contract with Salesforce if your company is too small, the price/functionality belongs as is, so your company must be large enough to fit the size of a Salesforce environment adaptation, make sure also that you have contact with different companies available for accepting outsourcing.
The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
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September 17, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is used by one department. It is basically used to strengthen customer and client relationships by helping us to understand what the customer seeks and based on analysis provide him with the best product. It helps to segment the customer based on their needs in order to provide better customer satisfaction.
  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
  • Restricted number of fields
  • Information loss on updates
  • Sometimes take alot of time to load the dashboard
It is well suited for data integration capabilities. It has a good interface to showcase business, and is good for segmentation analytics.
It is less appropriate where API integration is required; analytical packages are very limited in order to do analytics we can't completely rely on it; and need other tools to do the analytics and also custom analytics can't be deployed on the platform.
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job.
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September 14, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Salesforce to track our backlog and opportunities. This is a great way to keep track and organize the different opportunities that we as a company are chasing after. It's important to see when we have too much work going on that it is key to dial it back and focus on the ones that are more attainable. We run a weekly Salesforce report that shows us this kind of data very cleanly.
  • Organization
  • Reporting
  • Filtering
  • Customization
  • Export / Import
  • That is all
Best suited for running reports and filtering opportunities. It is like Excel on steroids. I haven't tried the export/import function yet, but that is something that I would need to look into more.
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
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March 08, 2020
Sebastian Bergendorf | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source
It was used by a client, and as the client's media agency, we supported them in their usage.
  • Nice interface - can even browse data segments quite easily without being overwhelmed by loads of information.
  • Integrates well with other parts of the Salesforce stack.
  • Reporting section is very insightful and produces granular pieces of information which can easily become actionable.
  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
For e-commerces that are heavy on CRM and loyalty strategies Salesforce DMP can prove to be useful.
If the programmatic setup is somewhat advanced I wouldn't use Salesforce DMP, since its main strengths lies within building 1st party audience segments.
We had contact with our client's technical staff instead of dealing with Salesforce support.
Read Sebastian Bergendorf's full review
April 21, 2017
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At first, only our department used Krux. Gradually, other departments started to use the DMP.

We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.

Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
Read Jade St-Laurent, Gestion de projet data's full review
September 25, 2015
John Oghia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Krux for data/audience targeting in conjunction with our ad server, DFP. It is being used by the entire digital sales organization.
  • Data Strategy
  • Data Aggregation
  • Great UI
  • Speed of derived population
  • UI Improvements.
Krux is best for a large organization with sizable unique visitors.
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Salesforce Audience Studio (formerly Salesforce DMP) Scorecard Summary

Feature Scorecard Summary

Collection of first-party data (7)
Collection of third-party data (7)
Access to Third-party Data Providers (7)
Audience taxonomy (7)
Tag Management (7)
Data Analysis Dashboard (7)
Data Transfer (6)
DSP integration (6)
Campaign Analytics (7)
Audience Analytics (7)

What is Salesforce Audience Studio (formerly Salesforce DMP)?

Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform.

The technology is based on the former Krux DMP acquired by Salesforce in 2016.

Salesforce Audience Studio (formerly Salesforce DMP) Technical Details

Operating Systems: Unspecified
Mobile Application:No