Salesforce Audience Studio (formerly Salesforce DMP) Reviews

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.

The support is almost inexistent. We have been requesting help from them a few times without success. The overall strategy of Salesforce is to provide jobs to an army of consultancy firms dedicated to integrating Salesforce solution rather than providing a sometimes simple answer to basic user questions. Frustrating, especially when you try to make the solutions work for your own needs which can change from time to time.

It is less appropiate to build a contract with Salesforce if your company is too small, the price/functionality belongs as is, so your company must be large enough to fit the size of a Salesforce environment adaptation, make sure also that you have contact with different companies available for accepting outsourcing.

The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.

It is well suited for data integration capabilities. It has a good interface to showcase business, and is good for segmentation analytics.
It is less appropriate where API integration is required; analytical packages are very limited in order to do analytics we can't completely rely on it; and need other tools to do the analytics and also custom analytics can't be deployed on the platform.

I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job.

Best suited for running reports and filtering opportunities. It is like Excel on steroids. I haven't tried the export/import function yet, but that is something that I would need to look into more.

Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.

For e-commerces that are heavy on CRM and loyalty strategies Salesforce DMP can prove to be useful.
If the programmatic setup is somewhat advanced I wouldn't use Salesforce DMP, since its main strengths lies within building 1st party audience segments.

We had contact with our client's technical staff instead of dealing with Salesforce support.

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.

Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.

Krux is best for a large organization with sizable unique visitors.