Salesforce Audience Studio

Formerly Salesforce DMP

Honestly, almost any mid to large scale company can use this to target their appropriate audience segmentation. The scenario that it would be less appropriate is if it is a smaller business, it wouldn't be worth the price at that point, only if you're looking to expand and can afford it. I could see this being used in numerous fields from products, storefronts, editorial outlets, etc.

It is very helpful with data migration, Create details AI-based reports. Good Analytics area with UI wise.

It is a great way to manage the business and be able to frame out in which direction you want this business to proceed. Additionally, We can help our customers as well to understand their problem statement and where they want to go with their business. We are able to help and manage the growth potential of our customers through this product. This product is very adaptive in case opportunities increase and also it keeps track of all the opportunities which we got over a period of time.

Salesforce Audience Studio data management quality is the most profitable and its capabilities are cost-effective and reliable for business privacy and policy management. Creating data reports is easy and also its integration functions allow importing of the huge volume of various data and other contents across other systems easily and very smoothly.

As a user of the Salesforce ecosystem, I suggest the Salesforce Audience Studio platform to those who are habituated to the platform's complexity. Because of the steep learning curve of the platform, I wouldn't suggest it to those who are new to dynamics. I think it's better for larger teams as well.

Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.

It is well suited for mid to large-size companies due to pricing. It can be a good option only if you have a well-trained salesforce resource as it needs technical expertise to operate in a Salesforce environment. It is not well suited when all you are looking for is reporting.

Giving customers a more personalized experience that helps in building good relationships with them. The ability to generate graphs helps in analyzing data. Plenty of options for customization that fits any company's needs. Creation of customer profiles.

We were looking for a good tool that can support us to manage our marketing data and provide instant access to that to our marketing team, with this Salesforce Audience Studio we were able to achieve that.

When you have a multi-channel customer touchpoint and a complete customer journey, from acquisition/sales to customer engagement/upsell and you need to understand where in the journey you need to improve the experience, this tool will help you identify where to put your times and money.

Suited: industry specific niche requirement to deliver timely performance/response being a key competitive advantage

Less appropriate: not suitable for standard market driven companies

The specific scenarios based on your experience where Salesforce Audience Studio well suited for Marketing Team as there lot of inquiry are there and its not possible to handle all leads together so Salesforce helps to handle and analyze each leads and helps our team to handle each leads in better way

Assuming you've got an all digital environment , implementing and day to day use of Salesforce Audience Studio is a lot easier. If you've got a split digital\non digital environment, then your implementation could well be made that much more troublesome, making a full 360 customer view that much more difficult to achieve - which will impact the benefits you're able to gain from using the product. With the benefit of hindsight, implementation should be approached from a "programmatic first" perspective, as having programmatic integration points makes the whole journey that much more palatable.

Very well suited for reporting and integrating with other applications, including GetFeedback and Pardot. Also integrates well with Qualtrics for more robust reporting.

Salesforce Audience Studio (formerly Salesforce DMP) is well suited for :
1. Record keeping for all the clients/customers and contact persons.
2. Identifying opportunities and as well as threats.
3. Revenue forecasting.

Salesforce Audience Studio (formerly Salesforce DMP) is less appropriate for :
1. Users with less technical knowledge of DMPs.

I would recommend the Salesforce Audience Studio platform to users of the Salesforce ecosystem who are used to the complexity of the platform in general. I wouldn't recommend it to users who are new to the dynamics given the learning curve of the platform in general. I feel it is better suited for bigger teams too.

I would be much more willing to recommend Salesforce Audience Studio to a B2C company rather than a B2B like mine simply because I don't feel as though our business model allowed my marketing team to take advantage of Salesforce Audience Studio's strongest features. Their adaptive Consent Management looks incredibly helpful on paper, but if your audience is comprised of mostly enterprise server email addresses like ours, managing consent and email deliverability is a whole different problem.

Additionally, unless your business is integrated within Salesforce's Marketing Cloud product suite, you may find that functionality of key data science features are slightly limited - specifically when you are trying to build out a customer journey or revenue attribution model.

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.

The support is almost inexistent. We have been requesting help from them a few times without success. The overall strategy of Salesforce is to provide jobs to an army of consultancy firms dedicated to integrating Salesforce solution rather than providing a sometimes simple answer to basic user questions. Frustrating, especially when you try to make the solutions work for your own needs which can change from time to time.

It is less appropiate to build a contract with Salesforce if your company is too small, the price/functionality belongs as is, so your company must be large enough to fit the size of a Salesforce environment adaptation, make sure also that you have contact with different companies available for accepting outsourcing.

The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.

It is well suited for data integration capabilities. It has a good interface to showcase business, and is good for segmentation analytics.
It is less appropriate where API integration is required; analytical packages are very limited in order to do analytics we can't completely rely on it; and need other tools to do the analytics and also custom analytics can't be deployed on the platform.

I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job.

For e-commerces that are heavy on CRM and loyalty strategies Salesforce DMP can prove to be useful.
If the programmatic setup is somewhat advanced I wouldn't use Salesforce DMP, since its main strengths lies within building 1st party audience segments.

We had contact with our client's technical staff instead of dealing with Salesforce support.

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.

Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.

Krux is best for a large organization with sizable unique visitors.