Salesforce Audience Studio

Salesforce Audience Studio
Formerly Salesforce DMP

Customer Verified
About TrustRadius Scoring
Score 8.1 out of 100
Salesforce Audience Studio

Overview

Recent Reviews

Great For Any Business

9 out of 10
April 28, 2022
Salesforce Audience Studio essentially gives the company the chance to get to know their customers on a deeper level to create proper …
Continue reading

Analyses your Data

9 out of 10
April 20, 2022
Salesforce Audience Studio (formerly Salesforce DMP) help my organization in many ways as mentioned below. 1) It helps to stored leads and …
Continue reading

Popular Features

View all 10 features

Data Analysis Dashboard (24)

8.3
83%

Tag Management (24)

8.2
82%

Collection of first-party data (24)

8.1
81%

Audience taxonomy (24)

8.0
80%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Salesforce Audience Studio, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is Salesforce Audience Studio?

Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform. The technology is based on the former Krux DMP acquired by Salesforce in 2016.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

1 person want pricing too

Alternatives Pricing

What is Kentico Xperience?

Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.

What is Leadspace?

Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and…

Features Scorecard

Data Collection

7.6
76%

Data Classification

8.2
82%

Ad Network Integration

7.7
77%

DMP Analytics

7.9
79%

Product Details

What is Salesforce Audience Studio?

Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform.

The technology is based on the former Krux DMP acquired by Salesforce in 2016.

Salesforce Audience Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is Salesforce Audience Studio?

Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform. The technology is based on the former Krux DMP acquired by Salesforce in 2016.

What is Salesforce Audience Studio's best feature?

Reviewers rate Data Analysis Dashboard highest, with a score of 8.3.

Who uses Salesforce Audience Studio?

The most common users of Salesforce Audience Studio are from Mid-sized Companies (51-1,000 employees) and the Information Technology & Services industry.

Reviews and Ratings

 (60)

Ratings

Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Review Source
Salesforce Audience Studio essentially gives the company the chance to get to know their customers on a deeper level to create proper segments to market to the correct audience. It basically gives us the tool, information, and data to target our audience segment for a specific product or promotion. We use it on a daily basis throughout three of the companies that I work for.
  • Easy to read data
  • Creates segments
  • easy to use interface
  • Policy regulations could use updating for specific companies
  • Tablet/cell phone options could function better or have an upgrade
  • Loading could be smoother
Honestly, almost any mid to large scale company can use this to target their appropriate audience segmentation. The scenario that it would be less appropriate is if it is a smaller business, it wouldn't be worth the price at that point, only if you're looking to expand and can afford it. I could see this being used in numerous fields from products, storefronts, editorial outlets, etc.
Ghanshyam Thumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We were looking automated and powerful cloud marketing tool where we set all processes automated with robust and secure data process so after doing much research we choose Salesforce Audience studio. It really helps to manage real-time data, managed media, and digital advertising processes with customers.
  • Good customer data market place.
  • Give many option to sell data based on your choice.
  • Provide advanced reporting.
  • No data leak issue.
  • Only salesforce customer sell and buy data.
  • Data should managed properly with deep categories structures.
It is very helpful with data migration, Create details AI-based reports. Good Analytics area with UI wise.
Shubham Rawat | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It solves lots of problems for our business such as 1. Easy to create reports, save those reports and transfer this data from salesforce to SalesLoft. 2. We can easily see a number of demo schedules delivered by the sales team. 3. It is a great tool to do lead, account, contact, and sales opportunity management.
  • This tool is very user friendly.
  • The UI and UX of the software are really attractive and easy to navigate throughout the software.
  • Two-factor authentication.
  • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
  • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
It is a great way to manage the business and be able to frame out in which direction you want this business to proceed. Additionally, We can help our customers as well to understand their problem statement and where they want to go with their business. We are able to help and manage the growth potential of our customers through this product. This product is very adaptive in case opportunities increase and also it keeps track of all the opportunities which we got over a period of time.
Wendy Durf | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Salesforce Audience Studio has stable features designed to manage multiple data through the secured environment and the ability to manage various project files and reports distribution tools are effective. The easy data modeling and secure data migration from other different platforms. Its features are easy to modify and set the dashboard accessibility.
  • Different data management functions.
  • Simple reporting features.
  • Functional data transferring tools.
  • On deep functions setting it has to involve their technical team.
  • To pull various data with different sizes is very complicated.
  • Not easy to categorise multiple data formats when new to this software.
Salesforce Audience Studio data management quality is the most profitable and its capabilities are cost-effective and reliable for business privacy and policy management. Creating data reports is easy and also its integration functions allow importing of the huge volume of various data and other contents across other systems easily and very smoothly.
Score 9 out of 10
Vetted Review
Verified User
Review Source
In order to better understand our clients, we utilize Salesforce Audience Studio to gather information from them at several points of contact. The technologies and artificial intelligence that enable it has helped us get new insights into our audience and marketing initiatives, which have allowed us to improve our campaigns and return on investment. This single dashboard, in my opinion, is one of the main reasons to make use of the platform.
  • Enhanced productivity as a result of integration with the Salesforce ecosystem
  • Setting up the platform such that it can host various workspaces for different teams
  • An easy-to-use interface
  • With flawed or inadequate datasets, gaining useful consumer insight may be challenging
  • To get the most out of data science insights, you needed Einstein
  • Non-Marketing Cloud MAPs might be more easily integrated with Marketing Cloud
As a user of the Salesforce ecosystem, I suggest the Salesforce Audience Studio platform to those who are habituated to the platform's complexity. Because of the steep learning curve of the platform, I wouldn't suggest it to those who are new to dynamics. I think it's better for larger teams as well.
KAUSHIK DEBNATH | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Salesforce truly helped our organization to store employee details & perform quick analysis which was taking a lot of time earlier.
  • Customer data marketplace.
  • Data management platform
  • Advertiser.
  • The advertising parameters could be bit more elaborative.
  • Integration capability expansion with new technologies.
  • Customer media experience can be enhanced.
Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Salesforce Audience Studio (formerly Salesforce DMP) is a great tool to add if you are already involved with the Salesforce universe. It helps us in effectively manage our leads, opportunity, and contacts across our marketing team. It helps us keep track of lead/opportunity lifecycle and their activities across. Other minor use cases are revenue forecasting and demand/supply management using the dashboards provided.
  • Lead/Opportunity lifecycle management
  • Informative and customized reporting systems
  • Understanding and manage customer requirements
  • Dashboard's visualizations can be improved and may provide better charts.
  • There is usually a lag when data processed is huge.
  • Pricing
It is well suited for mid to large-size companies due to pricing. It can be a good option only if you have a well-trained salesforce resource as it needs technical expertise to operate in a Salesforce environment. It is not well suited when all you are looking for is reporting.
Victor Ceasar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Salesforce Audience has been a good revenue generator for our organization. Allow us to collect customer profiles quickly and easily which is a key component of our marketing process. On other hand, customer profiles are used to make the best-detailed decisions about the strategy of business and marketing. Also help to segment the audience faster and more accurately thus making marketing more focused since it lets us defines what customer needs, meet their specific needs, build a good relationship and also earn their loyalty.
  • Capturing and organizing data.
  • Identification of more prospects.
  • Audience Segmentation.
  • Play a big role in enhancing marketing campaign strategies since it merges data from different sources.
  • To be honest there is nothing I dislike, very reliable and user friendly.
Giving customers a more personalized experience that helps in building good relationships with them. The ability to generate graphs helps in analyzing data. Plenty of options for customization that fits any company's needs. Creation of customer profiles.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Salesforce is a very good tool for marketing people, we did implement it in our organization for the marketing team to have a better process and stability point of view.
  • Marketing stable.
  • Cloud connection available.
  • Customer data availability.
  • Mobile integration.
  • Better UI on mobile.
  • More customizing features should be there.
We were looking for a good tool that can support us to manage our marketing data and provide instant access to that to our marketing team, with this Salesforce Audience Studio we were able to achieve that.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Salesforce Audience Studio to unify our multi-channel lead source and gain insights into the leads and the customer journey. The tool is used by our marketing specialist and by our analyst to understand the performance of our channel, campaign, etc., and also to explore potential opportunities.
  • Centralized customer data from multiple sources.
  • Automatic segmentation of the customers.
  • Drive on-time and real-time customer interaction.
  • Needs a lot of backend development before ready to go.
  • Users will benefits from multi session training.
  • Hard to explore potential data issues.
When you have a multi-channel customer touchpoint and a complete customer journey, from acquisition/sales to customer engagement/upsell and you need to understand where in the journey you need to improve the experience, this tool will help you identify where to put your times and money.
Dhaval Gala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Salesforce Audience Studio for end to end CRM management platform wrt complex SAP RFQ requirement across entire global level on PWC spanning a cross 56 countries.
Value addition :
Event based complex data attributes functionality provides integration platform for marketing team to match and leverage on demand/ supply of professional services
BI reports highlight overall CRM alerts with unlimited dimensions
Intelligent resources staffing and guidance being evaluated based on the contract period inputed for employees
Regulation compliance management: Entire set of Metadata provides ready reckoner for country wise extraction of requisite client data that may be required as per local regulations

  • Intelligent resource staffing
  • Rfq specific project structure hierarchy specific data management and triggering levels
  • Timely Client management through ensuring audit trial and activities optimisation levels/ department
  • Customisation flexibility for industry specific AI capabilities such as extracting/ integration based on work center capability utilization requirment
  • Development of readily available 'Quick to use' templates functionality portraying specific CRM capabilities
  • Notes/ guidance on integration with sap tables
Suited: industry specific niche requirement to deliver timely performance/response being a key competitive advantage

Less appropriate: not suitable for standard market driven companies
April 20, 2022

Analyses your Data

Score 9 out of 10
Vetted Review
Verified User
Review Source
Salesforce Audience Studio (formerly Salesforce DMP) help my organization in many ways as mentioned below. 1) It helps to stored leads and assign leads comes from different source to different Marketing team in my Organization. 2) It help our Marketing Head to view and see in which stage the lead(Suspect, proposal and other). 3) It helps our Billing team to see the milestones and send payment reminder to client on time. 4)It keeps records of all the ongoing project in company.
  • Salesforce Audience Studio helps to create database of lead generated and helps to rectified each leads
  • Salesforce Audience Studio can be integrated with any other software
  • Salesforce Audience Studio uses AI which is latest technology to analyze and visualize data in any form
  • As I am user i dont find missing features and as I am currently working with Marketing team so its best suited for us and our company
The specific scenarios based on your experience where Salesforce Audience Studio well suited for Marketing Team as there lot of inquiry are there and its not possible to handle all leads together so Salesforce helps to handle and analyze each leads and helps our team to handle each leads in better way
Score 7 out of 10
Vetted Review
Verified User
Review Source
Attempting to create a full picture of customer journeys, which would give a base of finding future connections and analysis on. We'd ultimate wanted to use the tool in conjuction with others (Ad tools, CMS', Split testing) to help optimise experiences to customers to help increase conversions and measure further analysis on the results.
  • Single customer view
  • Audience management
  • 360 view
  • Very reliant on cookies
  • Didn't play with with third parties CMP's
  • Assumes an all digital environment
Assuming you've got an all digital environment , implementing and day to day use of Salesforce Audience Studio is a lot easier. If you've got a split digital\non digital environment, then your implementation could well be made that much more troublesome, making a full 360 customer view that much more difficult to achieve - which will impact the benefits you're able to gain from using the product. With the benefit of hindsight, implementation should be approached from a "programmatic first" perspective, as having programmatic integration points makes the whole journey that much more palatable.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Salesforce to pull reports of current and past clients to gauge their experience with the bank and how we can improve and stand up against competitors. We are able to integrate Salesforce with other software we use in order to send emails and surveys to clients, keeping in mind those who unsubscribed to emails and communications.
  • Excellent reporting.
  • Integration with other apps.
  • Customization of client information.
  • Mass migration of files.
  • Connecting relationships.
  • Training on application.
Very well suited for reporting and integrating with other applications, including GetFeedback and Pardot. Also integrates well with Qualtrics for more robust reporting.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Business problems the Salesforce Audience Studio (formerly Salesforce DMP) helps to address are :
1. It helps keep record of all the clients/customers along with the relevant contact persons responsible for those accounts.
2. It helps to identify and keep track of all the opportunities and as well as threats related to all the Clients/Accounts.
3. It helps in revenue forecasting.
  • It keeps proper track of all the customers/clients and the relevant contact person details.
  • It helps in identifying opportunities and threats.
  • Revenue forecasting is very easy with Salesforce.
  • Sometimes it lags when the data is too huge.
  • Dashboard looks pretty boring and not so attractive.
  • Needs to be more user friendly in terms of usage.
Salesforce Audience Studio (formerly Salesforce DMP) is well suited for :
1. Record keeping for all the clients/customers and contact persons.
2. Identifying opportunities and as well as threats.
3. Revenue forecasting.

Salesforce Audience Studio (formerly Salesforce DMP) is less appropriate for :
1. Users with less technical knowledge of DMPs.

Mithil Patel | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
We use Salesforce Audience Studio to collect data from our customers at multiple channel touchpoints. The technology and AI that powers it has helped gather some interesting insights about our audience and marketing campaigns which let us better optimize our campaigns and return on investment. I feel that this unified dashboard is something that makes using the platform worthwhile.
  • Dashboard and reporting
  • AI and technology that is predictive
  • Parent brand is strong - Salesforce
  • I feel the pricing could be better were it a stand alone
  • I wish there was more automation in terms of report dashboard and notifications
  • There also could be better onboarding and customer support
I would recommend the Salesforce Audience Studio platform to users of the Salesforce ecosystem who are used to the complexity of the platform in general. I wouldn't recommend it to users who are new to the dynamics given the learning curve of the platform in general. I feel it is better suited for bigger teams too.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Salesforce Audience Studio was being used specifically by our Marketing department to automate + track posting and connections to our Company's social media accounts.
  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
  • Integration with non-Marketing Cloud MAPs could be more seamless
  • Actionable customer insight could be difficult to gather with faulty/incomplete datasets
  • Required Einstein in order to access full potential of data science insights
I would be much more willing to recommend Salesforce Audience Studio to a B2C company rather than a B2B like mine simply because I don't feel as though our business model allowed my marketing team to take advantage of Salesforce Audience Studio's strongest features. Their adaptive Consent Management looks incredibly helpful on paper, but if your audience is comprised of mostly enterprise server email addresses like ours, managing consent and email deliverability is a whole different problem.

Additionally, unless your business is integrated within Salesforce's Marketing Cloud product suite, you may find that functionality of key data science features are slightly limited - specifically when you are trying to build out a customer journey or revenue attribution model.
Bobbe Marvin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
AI powered voice and SMS functionality until recently adopted new OB SMS based dialing platform. It addressed the ability to reach clients multi-channel at the time
  • AI driven functionality
  • SMS functionality
  • Multi-touch/ multi-channel communications to clients
  • integration - all functionality within a single component
  • visibility into use of specific features
scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Omar MAES | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source
It was used mainly for the company to gather intelligence about our clients and try to segment them and push offers accordingly to what we could expect them to be interested in. The software helped us to gain some good clients and achieve more deals while focusing more on getting new partners in.
  • Segment client audience.
  • Assign account manager dynamically.
  • Expensive in the long run.
  • Expensive setup to get the maximum of the software.
Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
The support is almost inexistent. We have been requesting help from them a few times without success. The overall strategy of Salesforce is to provide jobs to an army of consultancy firms dedicated to integrating Salesforce solution rather than providing a sometimes simple answer to basic user questions. Frustrating, especially when you try to make the solutions work for your own needs which can change from time to time.
Jonathan Sandoval | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Simply the best CRM platform in existence, every company should make a contract with Salesforce Audience Studio in order to keep track of their audience processes, developers just like me tend to be constantly learning new ways to improve our techniques using the platform, so most of us are really committed. The way my organization uses it commonly is to accomplish some tasks required by external companies requiring solutions for their CRM platforms, most of the times it's all about improving their employees' tasks, creating apps to help them register new information quicker and more efficiently, also designing a comfortable environment.
  • Audience in an ordered way.
  • Well prepared documentation.
  • Simplicity.
  • Flexibility.
  • Open-source.
It is less appropiate to build a contract with Salesforce if your company is too small, the price/functionality belongs as is, so your company must be large enough to fit the size of a Salesforce environment adaptation, make sure also that you have contact with different companies available for accepting outsourcing.
The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is used by one department. It is basically used to strengthen customer and client relationships by helping us to understand what the customer seeks and based on analysis provide him with the best product. It helps to segment the customer based on their needs in order to provide better customer satisfaction.
  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
  • Restricted number of fields
  • Information loss on updates
  • Sometimes take alot of time to load the dashboard
It is well suited for data integration capabilities. It has a good interface to showcase business, and is good for segmentation analytics.
It is less appropriate where API integration is required; analytical packages are very limited in order to do analytics we can't completely rely on it; and need other tools to do the analytics and also custom analytics can't be deployed on the platform.
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job.
Sebastian Bergendorf | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source
It was used by a client, and as the client's media agency, we supported them in their usage.
  • Nice interface - can even browse data segments quite easily without being overwhelmed by loads of information.
  • Integrates well with other parts of the Salesforce stack.
  • Reporting section is very insightful and produces granular pieces of information which can easily become actionable.
  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
For e-commerces that are heavy on CRM and loyalty strategies Salesforce DMP can prove to be useful.
If the programmatic setup is somewhat advanced I wouldn't use Salesforce DMP, since its main strengths lies within building 1st party audience segments.
We had contact with our client's technical staff instead of dealing with Salesforce support.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At first, only our department used Krux. Gradually, other departments started to use the DMP.

We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.

Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
John Oghia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Krux for data/audience targeting in conjunction with our ad server, DFP. It is being used by the entire digital sales organization.
  • Data Strategy
  • Data Aggregation
  • Great UI
  • Speed of derived population
  • UI Improvements.
Krux is best for a large organization with sizable unique visitors.