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Filter 19 vetted Salesforce Audience Studio (formerly Salesforce DMP) reviews and ratings
Reviews (1-7 of 7)
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September 23, 2020
It was used mainly for the company to gather intelligence about our clients and try to segment them and push offers accordingly to what we could expect them to be interested in. The software helped us to gain some good clients and achieve more deals while focusing more on getting new partners in.
- Segment client audience.
- Assign account manager dynamically.
- Expensive in the long run.
- Expensive setup to get the maximum of the software.
September 18, 2020
Simply the best CRM platform in existence, every company should make a contract with Salesforce Audience Studio in order to keep track of their audience processes, developers just like me tend to be constantly learning new ways to improve our techniques using the platform, so most of us are really committed. The way my organization uses it commonly is to accomplish some tasks required by external companies requiring solutions for their CRM platforms, most of the times it's all about improving their employees' tasks, creating apps to help them register new information quicker and more efficiently, also designing a comfortable environment.
- Audience in an ordered way.
- Well prepared documentation.
- Simplicity.
- Flexibility.
- Open-source.
September 17, 2020

It is used by one department. It is basically used to strengthen customer and client relationships by helping us to understand what the customer seeks and based on analysis provide him with the best product. It helps to segment the customer based on their needs in order to provide better customer satisfaction.
- Captures all customer data efficiently
- Helps with better understanding and what the customer exactly wants
- Adapts to changes very quickly, helps us proving the best our customers need
- The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
- Restricted number of fields
- Information loss on updates
- Sometimes take alot of time to load the dashboard
September 14, 2020

We use Salesforce to track our backlog and opportunities. This is a great way to keep track and organize the different opportunities that we as a company are chasing after. It's important to see when we have too much work going on that it is key to dial it back and focus on the ones that are more attainable. We run a weekly Salesforce report that shows us this kind of data very cleanly.
- Organization
- Reporting
- Filtering
- Customization
- Export / Import
- That is all
March 08, 2020
It was used by a client, and as the client's media agency, we supported them in their usage.
- Nice interface - can even browse data segments quite easily without being overwhelmed by loads of information.
- Integrates well with other parts of the Salesforce stack.
- Reporting section is very insightful and produces granular pieces of information which can easily become actionable.
- Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
- Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
- Rather poor match rate with DV360.
At first, only our department used Krux. Gradually, other departments started to use the DMP.
We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
- Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
- Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
- Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
- It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
- The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
- Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
September 25, 2015
We use Krux for data/audience targeting in conjunction with our ad server, DFP. It is being used by the entire digital sales organization.
- Data Strategy
- Data Aggregation
- Great UI
- Speed of derived population
- UI Improvements.
Salesforce Audience Studio (formerly Salesforce DMP) Scorecard Summary
Feature Scorecard Summary
What is Salesforce Audience Studio (formerly Salesforce DMP)?
Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform.
The technology is based on the former Krux DMP acquired by Salesforce in 2016.
Categories: Digital Experience, Data Management
Salesforce Audience Studio (formerly Salesforce DMP) Technical Details
Operating Systems: | Unspecified |
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Mobile Application: | No |