Salesforce DMP (formerly Krux) Reviews

18 Ratings
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Score 6.2 out of 100

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Reviews (1-3 of 3)

Sebastian Bergendorf | TrustRadius Reviewer
March 08, 2020

Shares its name with other Salesforce products, but is the black sheep of the stack

Score 3 out of 10
Vetted Review
Verified User
Review Source
It was used by a client, and as the client's media agency, we supported them in their usage.
  • Nice interface - can even browse data segments quite easily without being overwhelmed by loads of information.
  • Integrates well with other parts of the Salesforce stack.
  • Reporting section is very insightful and produces granular pieces of information which can easily become actionable.
  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
For e-commerces that are heavy on CRM and loyalty strategies Salesforce DMP can prove to be useful.
If the programmatic setup is somewhat advanced I wouldn't use Salesforce DMP, since its main strengths lies within building 1st party audience segments.
Read Sebastian Bergendorf's full review
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer
April 21, 2017

Krux: the Rolls Royce DMP

Score 10 out of 10
Vetted Review
Verified User
Review Source
At first, only our department used Krux. Gradually, other departments started to use the DMP.

We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.

Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
Read Jade St-Laurent, Gestion de projet data's full review
John Oghia | TrustRadius Reviewer
September 25, 2015

Krux Integration in Digital Sales Organization

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Krux for data/audience targeting in conjunction with our ad server, DFP. It is being used by the entire digital sales organization.
  • Data Strategy
  • Data Aggregation
  • Great UI
  • Speed of derived population
  • UI Improvements.
Krux is best for a large organization with sizable unique visitors.
Read John Oghia's full review

Salesforce DMP (formerly Krux) Scorecard Summary

Feature Scorecard Summary

Collection of first-party data (3)
8.0
Collection of third-party data (3)
2.0
Access to Third-party Data Providers (3)
2.0
Audience taxonomy (3)
6.0
Tag Management (3)
1.0
Data Analysis Dashboard (3)
9.0
Data Transfer (3)
6.0
DSP integration (3)
4.0
Campaign Analytics (3)
5.0
Audience Analytics (3)
8.0

About Salesforce DMP (formerly Krux)

Salesforce DMP (formerly Krux) Technical Details

Operating Systems: Unspecified
Mobile Application:No