TrustRadius
Krux: the Rolls Royce DMPAt first, only our department used Krux. Gradually, other departments started to use the DMP. We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.,Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need. Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments. Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.,It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly. The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign. Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.,10,I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough. We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.Krux Integration in Digital Sales OrganizationWe use Krux for data/audience targeting in conjunction with our ad server, DFP. It is being used by the entire digital sales organization.,Data Strategy Data Aggregation Great UI,Speed of derived population UI Improvements.,8,Grew our audience targeting capabilities Improved our product offerings,Collective
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Salesforce DMP (formerly Krux)
14 Ratings
Score 7.9 out of 101
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Salesforce DMP (formerly Krux) Reviews

Salesforce DMP (formerly Krux)
14 Ratings
Score 7.9 out of 101
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April 21, 2017

Salesforce DMP (formerly Krux) Review: "Krux: the Rolls Royce DMP"

Score 10 out of 10
Vetted Review
Verified User
Review Source
At first, only our department used Krux. Gradually, other departments started to use the DMP.

We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.

Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
Read Jade St-Laurent, Gestion de projet data's full review
September 25, 2015

Salesforce DMP (formerly Krux) Review: "Krux Integration in Digital Sales Organization"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Krux for data/audience targeting in conjunction with our ad server, DFP. It is being used by the entire digital sales organization.
  • Data Strategy
  • Data Aggregation
  • Great UI
  • Speed of derived population
  • UI Improvements.
Krux is best for a large organization with sizable unique visitors.
Read John Oghia's full review

Salesforce DMP (formerly Krux) Scorecard Summary

Feature Scorecard Summary

Collection of first-party data (2)
10.0
Collection of third-party data (2)
10.0
Access to Third-party Data Providers (2)
10.0
Audience taxonomy (2)
10.0
Tag Management (2)
9.0
Data Analysis Dashboard (2)
7.0
Data Transfer (2)
9.0
DSP integration (2)
10.0
Campaign Analytics (2)
8.0
Audience Analytics (2)
8.0

About Salesforce DMP (formerly Krux)

Categories:  Data Management

Salesforce DMP (formerly Krux) Technical Details

Operating Systems: Unspecified
Mobile Application:No