Name: Smarketing
Price: 500 USD
Author: Smarketing Cloud

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Continuous Integration

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Demand Planning

Emissions Management

Knowledge Management

Online Notary

Payment Facilitation

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

App Development

Cloud Storage

Data Center Backup

Data Center Networking

Data Center Outsourcing (Canada)

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Enterprise Printing

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Mobile Data Security

Network Performance Monitoring

Secure Access Control

Service Virtualization

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Creative Management

Ecommerce Personalization

Email Marketing

Market Research

Marketing Automation

Marketing Resource Management

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Point of Sale

Predictive Sales Analytics

Sales Consulting

Sales Dialer

Sales Incentive Compensation Management

Sales Training

Sales

Virtualization Security

Security

Financial Services CRM

Hospital Management

Medical Office EMR & EHR

Revenue Cycle Management (RCM)

Shipping

eDiscovery

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Smarketing Cloud is positioned as a comprehensive, data-driven B2B marketing solution designed to attract, engage, and convert ideal customers. According to the vendor, it caters to businesses of various sizes, from startups and small businesses to established enterprises. Marketing Managers and Directors, Sales Managers and Directors, Business Development Managers, and B2B Companies across industries such as technology, finance, healthcare, manufacturing, and professional services are among the intended users of Smarketing Cloud.

## Key Features

**Marketing Platform**: According to the vendor, Smarketing Cloud offers a unified digital marketing platform that aims to help businesses target, reach, and engage their ideal customers online. It provides advanced marketing tools and features for targeting ideal customers, reaching a wider audience, engaging audiences effectively, and tracking and analyzing results.

**Digital Businesses Cloud**: Smarketing Cloud's Digital Businesses Cloud aims to assist businesses in building their digital business infrastructure across various channels such as web, social, mobile, email, chat, and video. According to the vendor, this all-in-one management tool enables businesses to reach customers across the entire lifecycle and seamlessly integrates CRM and marketing automation functionalities.

**Email Marketing Software**: Smarketing Cloud provides affordable and powerful email marketing software. It offers drag-and-drop email templates and an email builder for easy email design. According to the vendor, businesses can take advantage of features such as automated segmentation, A/B testing, and email personalization, and integrate the software with CRM and marketing systems for data synchronization.

**VoIP Phone System**: Smarketing Cloud offers a business phone system specifically designed for small and medium businesses. It includes a VoIP phone dialer for making and receiving calls over the internet. According to the vendor, features like call routing, superior voice quality, low calling rates, voicemail system, and CRM integration aim to streamline communication processes.

**WhatsApp Messages**: Smarketing Cloud enables businesses to connect with customers using WhatsApp Business Messaging. According to the vendor, businesses can run ads that click to WhatsApp and engage potential customers. With shopping experiences within WhatsApp conversations, the vendor claims businesses can drive sales and provide efficient customer support and automation.

**Instagram DM**: Smarketing Cloud allows businesses to manage Instagram Direct Messages efficiently. According to the vendor, businesses can trigger auto-reply DMs from comments on their business story or feed posts. It aims to enable businesses to capture customer information, qualify leads, gather order and delivery details, and automate frequently asked questions for fast and personalized answers.

**Facebook Messenger**: Smarketing Cloud helps businesses manage Facebook Messenger conversations at scale. According to the vendor, businesses can generate, qualify, and follow up with leads through automated or live chat experiences. It aims to provide efficient customer service and support through Messenger conversations, removing friction along the path to purchase.

**Social Media Platform**: Smarketing Cloud enables businesses to easily manage all their social media channels from one platform. According to the vendor, businesses can schedule and repost brand content across LinkedIn, Facebook, Twitter, Instagram, and more. The platform aims to bring all social messages and comments together in one social inbox and enables businesses to build social chatbots for automated inbound inquiries and lead generation.

**Lead Generation System**: Smarketing Cloud utilizes AI and marketing automation for effective lead generation. According to the vendor, it enables personalized communication to increase interest and conversions. The cloud-based system is accessible from anywhere, and businesses can benefit from predefined interactions with potential customers.

**Search Engine Lead Generation**: With Smarketing Cloud, businesses can design, establish, and implement a search engine marketing strategy. According to the vendor, businesses can attract in-market prospects actively searching for solutions and utilize paid and organic search engine marketing strategies. The vendor claims to offer proven pay-per-click (PPC) services for efficient spending.

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Smarketing

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Smarketing Cloud

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Smarketing

Overview

What is Smarketing?