Name: tend.io
Price: 49 USD
Author: Tend

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Feature Management

Performance Testing

Development

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Enterprise Search

Enterprise

Accounting

Accounting and Tax Services

Financial Risk Management

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Management

On-Demand Payment

Payroll

Relocation

Resume Parsing

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Cloud Migration

Cloud Storage

Component Content Management

Configuration Management

Database DevOps

Disk Cloning

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Interoperability

Metadata Management

Network Performance Monitoring

Product Implementation Services

Remote Desktop

Remote Monitoring and Management

Secure Email Gateway

Server Virtualization

Test Management

User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Event Management

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Enablement

Sales Training

Sales

Secure Service Edge (SSE)

Security

Car Rental

Construction Takeoff and Estimating

Direct Secure Messaging

Home Health Care

Insurance Agency Management

Intelligent Document Processing

Medical Office EMR & EHR

Population Health Management

Vertical-Specific

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Google

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Webtrends Analytics

Webtrends

Tend.io is marketed as a powerful marketing analytics tool that aims to assist businesses in tracking and analyzing the effectiveness of their marketing tactics. According to the vendor, Tend.io is positioned as a solution suitable for ambitious, growing companies that generate leads or sales. The product is marketed towards various professions and industries, including marketing professionals, business owners, entrepreneurs, marketing agencies, e-commerce companies, and SaaS companies.

## Key Features

**UTM Builder (Chrome Extension)**: According to the vendor, Tend.io provides a UTM Builder Chrome extension that simplifies the creation and management of UTM parameters. Users are able to save and sync UTMs for future use, and the extension is said to auto-populate fields for faster and more consistent parameter creation.

**Wordpress Plugin**: Tend.io offers a user-friendly Wordpress plugin that facilitates the installation of the Tend tracking script on Wordpress sites. The vendor claims that the plugin provides step-by-step instructions, allowing users to seamlessly integrate Tend.io's tracking capabilities into their Wordpress websites.

**Visitor Tracking and Analysis**: Tend.io enables users to track and analyze the behavior of website visitors, prospects, and customers. According to the vendor, the product provides insights into visitor demographics, referral sources, and actions taken on the website, aiming to provide a comprehensive understanding of the audience and their journey.

**Marketing Tactics and Website Activity Connection**: Tend.io allows users to connect their marketing tactics with website activity. The vendor claims that the product provides data on the performance of different marketing efforts, such as campaigns and content, in terms of driving website visits, conversions, and revenue. This feature is intended to help users measure the impact of their marketing strategies and make data-driven decisions.

**Intuitive Dashboard**: Tend.io offers an intuitive dashboard that presents key metrics and visualizations, providing users with a quick overview of their marketing performance. According to the vendor, this feature allows for easy monitoring of marketing activities and identification of areas for improvement.

**Long-Term Impact Measurement**: According to the vendor, Tend.io enables users to measure the long-term impact of their marketing efforts. The product is claimed to provide insights into how marketing tactics contribute to revenue generation over time, aiming to help users understand the true return on investment. This feature is intended to support informed decision-making for future campaigns.

**Search Functionality**: Tend.io offers a search functionality that allows users to find answers to specific questions related to their marketing data. According to the vendor, users can search for specific keywords, metrics, or timeframes, quickly retrieving relevant information and insights without the need for extensive manual analysis.

**Zapier Integration**: Tend.io integrates seamlessly with Zapier, enabling users to trigger simple automated actions in other software platforms. Users can set up workflows and automations based on specific events or data captured by Tend.io, according to the vendor. This integration is intended to streamline workflows and facilitate data transfer between Tend.io and other tools.

**Easy Setup without Developer Assistance**: Tend.io provides a user-friendly interface that allows users to set up the platform without the need for developer assistance. According to the vendor, users can easily configure tracking scripts, connect integrations, and customize settings to align with their specific marketing needs, ensuring a smooth and hassle-free onboarding experience.

Basic

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Growth

Power

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

tend.io

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Tend

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Overview

What is tend.io?